Assistant Director of Enrollment Communication

Assistant Director of Enrollment Communication

Wright State University is an equal opportunity employer. This role focuses on creating impactful stories that build interest, enhance reputation, and support enrollment. The Assistant Director will lead the Enrollment Communications team in developing, executing, and evaluating strategic communications with prospective students, high school counselors, and community-based organizations through email, print, web, and other media. The position emphasizes best practices for reaching diverse student populations and prioritizes the student experience with exceptional customer service.

• Bachelor’s degree and 3 years of combined experience in admissions, enrollment management, copy writing or technical writing, management, training, marketing or similar fields
• Experience with Slate or similar CRM
• Excellent verbal and written communication skills
• Strong analytical and critical thinking skills
• Proficiency in MS Office Suite and Internet-based collaboration tools
• Detail-oriented and organized
• Effective problem solving and project management skills

• Experience in higher education and enrollment management/admissions

Content Development and Execution (55%)

• Implements and maintains a comprehensive multi-channel communication strategy and editorial content calendar to inform, influence, and engage prospective students across all segments and enrollment stages.
• Serves as copywriter for all electronic communications, ensuring compliance with editorial standards, style guides, university policies, branding guidelines, and industry best practices.
• Researches, writes, proofs, and edits copy for email, print, web, and social media communications.
• Reviews and edits enrollment materials for consistency and accuracy.
• Researches current methods and trends in print and electronic communication and marketing.
• Manages daily setup of email/SMS messages, recipient lists, conditional logic, and A/B testing for all mailings in the CRM, including ad hoc messages, process reminders, and event communications.
• Collaborates with internal stakeholders to create and execute outreach strategies for enrollment events, athletic recruitment, special projects, and more.
• Plans and authors emails to non-student constituents such as parents, high school counselors, community-based and college access organizations, alumni, corporate partners, etc.
• Solicits and edits messages from faculty, staff, alumni, current students, and parents for use in communication flows.
• Works collaboratively within internal approval frameworks to ensure accuracy, consistency, and brand alignment.
• Supports construction and maintenance of web pages and portals related to admissions.
• Analyzes data to assess the effectiveness of communications and deliverability of email campaigns; evaluates ROI using higher education benchmarks.
• Monitors other institutions’ marketing approaches and industry-specific trends; recommends adjustments to strategy.
• Consults on photography or multimedia needs to strengthen enrollment communications.
• Serves as a CRM expert for communications.

Event Forms and Content Development (20%)

• Collaborates with Enrollment Operations on communication related to enrollment events.
• Supports enrollment event build needs and best practices with partner colleges.
• Coordinates RFP processes, implementation, maintenance, and ongoing relationships with enrollment-specific marketing partners/vendors.
• Gathers information for external sites and profiles to ensure relevance and currency.
• Works with vendors on Slate communications.

Other Responsibilities (5%)

• Supports implementation and integration of new application systems and associated communications.
• Assists with data entry, integrity, reporting, and analytics.
• Maintains understanding of admissions policies, procedures and student data to inform strategies.
• Participates on Undergraduate Admissions committees.
• Assists with on/off campus events and programs, with occasional travel and work during evenings or weekends.
• Completes special projects and duties as assigned.
• Prioritizes the student experience with exceptional customer…