Senior Marketing Coordinator

The Grainger College of Engineering
University of Illinois Urbana-Champaign

The Office of Marketing and Communications in The Grainger College of Engineering seeks applicants for a Senior Recruitment Marketing Coordinator position. This position is responsible for assisting in developing, executing, and measuring strategic marketing communications plans that recruit and yield top students and support the Grainger Engineering brand. This position plays an integral role in connecting our activity to impact by optimizing the coordination and production of student recruitment marketing activities and initiatives for Grainger Engineering;

producing marketing content; coordinating and conducting market research and regularly delivering performance data reports that inform strategic direction; and assisting in providing quality assurance for college recruitment marketing materials.

• Produce and implement marketing activities and initiatives that deliver on Grainger Engineering recruitment goals and strategic plans, ensuring that they are executed within budgets and deadlines. Manage project progress, identify potential issues and proactively communicate updates to key stakeholders.
• Create, write and coordinate marketing tactics including emails, direct mail, ads, webpages, print materials, collateral, social and paid media, etc. in support of recruitment marketing goals.
• Propose and implement new marketing strategies to positively impact unit goals
• Work within OMC project management software (Asana) and system, maintaining accountability for projects and tasks.
• Initiate, organize and engage stakeholders within OMC and across college units to ensure seamless coordination and alignment of marketing initiatives. Foster strong working relationships and promote effective communication across teams.
• Serve as a primary point of contact for paid advertisement in support of graduate program recruitment, building strong collaborative relationships with vendors and campus colleagues.
• Actively monitor marketing industry trends, best practices and emerging technologies. Present as needed to OMC leadership, staff and academic leaders on insights and recommendations and collaboratively implement to enhance marketing strategies and tactics.
• Provide quality assurance on marketing materials produced for academic units and the college.

• Coordinate with Mar Com colleagues and manage relationships with external vendors and agencies (including media buyers, digital marketing consultants, etc.) to generate strong recruitment marketing campaigns and programs across paid and owned media.
• Strategize, develop, monitor, analyze and refine paid media for recruitment marketing.
• Serve as a marketing strategic partner/liaison to foster strong relationships between college units and OMC. Proactively communicate, collaborate, and regularly present on marketing activity and performance metrics to stakeholders.
• Manage and execute marketing efforts and derive maximum benefit from unit partnerships to reach unit and college recruitment goals.
• Coordinate annual recruitment marketing planning and priority setting for academic units in concert with the Graduate Programs Office and OMC leadership.
• Lead the ideation, coordination and execution of various unit marketing campaigns, particularly campaigns centered around recruitment. Ensure alignment with Grainger Engineering and University of Illinois brand and marketing strategies and guidelines.

• Proactively coordinate and develop success metrics, organize channel performance data, and provide regular reports on campaign progress.
• Manag…