Social Media Specialist

Utah | UT
845 Overland Rd
North Salt Lake, UT 84054, USA

Orbit, located in North Salt Lake, UT (10 minutes north of downtown Salt Lake City
), is looking for a full-time [title]. Why should you come work at Orbit? Because we are Changing the Way the World Waters through Conservation and Sustainability by developing and manufacturing innovative irrigation products.

• Are you ready to help us Change the Way the World Waters
  ?
• Are you ready to be part of a team that values Quality of Life
  , Flexibility, and great Work-Life Balance
  ?
• Are you seeking an employer who values Caring Relationships and treating all team members as people?
• Do you have a Positive Attitude and seek to work with like-minded individuals?
• Do you want to be part of a team who has used Innovation and Continuous Improvement to succeed for over 50 years?
• These are Orbit’s core values and are lived by our team members each day!

Job Responsibilities:

• Manages brand social media channels, including, but not limited to:
• Social strategy development (in support of overarching marketing and organizational goals)
• Creation of ongoing social content calendars
• Social posting (in alignment with social content calendars)
• Community management
• Trend monitoring
• Reporting
• Utilizes product and brand direction to craft compelling marketing assets to drive engagement
• Oversees influencer engagements, including but not limited to:
• Influencer strategy development (in support of overarching marketing and organizational goals)
• Identification, review, and selection of influencer partners
• Negotiations and management of influencer partnership and deliverables
• Billing and contract management
• Affiliate relationships, whether direct with influencers or within a larger program
• Develops and manages blogs, articles, and content marketing initiatives
• Manages Orbit and Gardena’s You Tube channels
• Monitors, analyzes, and reports performance with but not limited to impressions, engagement, reach, video views, collateral downloads, and leads
• Works with internal teams to ensure alignment on campaign follow up messaging and collaborates with Graphic Designers to create content
• Manages vendor / agency performance as well as evaluation of new tools
• Understands attributes of the end user and creates target customer profiles
• Monitors trends in the industry and understands competition
• Keeps current on Gardena R&D and product development projects

What are the requirements for this position?

• Strong understanding of social media platforms and community management
• Experience with affiliate and influencer marketing programs
• Ability to create engaging content for blogs, articles, and You Tube
• Proficiency in direct marketing tools (email, SMS, database management)
• Familiarity with Emplifi platform preferred
• Ability to be forward thinking regarding the application and evolution of Gardena's digital strategy and how it can be used to drive sales and streamline Gardena/retailer transactions
• Excellent written and verbal communication skills, including the ability to deal with technical terms in a way that is understandable to both expert and novice
• Strong presentation skills including the ability to use multi-media devices to demonstrate the project at various levels of development
• Ability to effectively manage many tasks and details concurrently
• Ability to work effectively with a team consisting of a wide range of personalities and expertise; must interface effectively with creative/sales/ecommerce/technical teams
• Ability to understand the customer viewpoint while always working in the best interests of the company
• Strong analytical skills; ability to collect and process data graphically/verbally
• High creativity and ability to “think outside the box”
• Highly motivated and focused on delivering results while contributing to a positive work environment
• Must respect the confidential nature of the information relative to duties
• Knowledge of/experience within the Lawn & Garden a plus
• Bachelor’s degree in marketing or another relevant field required
• 5+ years of experience in digital marketing
• May sit comfortably to perform the work; however, there may be some walking; standing; bending; carrying light items; driving an automobile, etc. Special…