Business Development Representative

Reports To:

General Manager

Employment Type:

Full-Time

Compensation: $20.00 per hour plus bonus on new accounts added

Company:
Wine Racks America | Millesime Wine Cellars

Location:

North Salt Lake, Utah

Wine Racks America is North America's leading manufacturer of custom wine storage, with more than two decades of experience designing and building residential and commercial wine cellars. Our family of brands includes Grand Cellar
, Millesime
, Insta Cellar and Bar and Beverage — covering everything from modular wood racking to premium metal and acrylic.

We're growing our dealer and trade partner network across the United States and Canada, and we're building our first dedicated outbound team to do it. This is a ground-floor opportunity to help shape how we find and win new partners.

The Business Development Representative is a high-activity outbound role focused on opening new trade relationships. You'll work through targeted lists of interior designers, architects, custom home builders, general contractors, remodelers, and wine cellar retailers
, introducing them to Wine Racks America and Millesime and converting interested prospects into active dealers and trade partners.

Your job is to start the conversation, qualify the opportunity, and hand off a warm, well-documented partner to our sales team — or onboard them directly into our dealer program.

• Make a high volume of outbound calls daily to assigned lists of designers, builders, contractors, and retailers
• Follow up with targeted emails, social media outreach, and voicemail sequences
• Work trade show attendee lists, builder association directories, and industry databases
• Research prospects before outreach to personalize the conversation

• Identify decision-makers and understand how each firm specifies or sells wine storage today
• Qualify prospects on project volume, target clientele, geography, and fit with WRA or Millesime product lines
• Clearly present the value of partnering with us: trade pricing, design support, product range, lead times, and margin opportunity
• Set introductory meetings, virtual showroom/design walkthroughs, and sample or catalog requests
• Convert qualified prospects into signed dealers or registered trade partners

• Hand off qualified partners to the appropriate sales rep with complete notes and context

• Log every call, email, and outcome accurately in the CRM
• Maintain clean, up-to-date prospect lists and pipeline stages
• Report weekly on activity, conversations, meetings set, and dealers signed
• Share market feedback — objections, competitor mentions, and trends — with Sales and Marketing leadership

• Help test and refine call scripts, email sequences, and target segments
• Recommend which lists, regions, and trade categories produce the best results
• Contribute to building a repeatable outbound playbook as the program scales

(Targets to be set by Sales leadership)

• Daily outbound calls and meaningful conversations
• Qualified meetings or design consultations set per week
• New dealers / trade partners signed per month
• New partners placing a first order within 90 days
• CRM accuracy and completeness

• 1–3+ years of outbound sales, business development, inside sales, or SDR experience
• Comfortable making a high volume of cold calls and handling rejection with a positive attitude
• Excellent phone presence and verbal communication skills
• Strong written communication for email and Linked In outreach
• Organized, self-motivated, and disciplined with daily activity goals
• Experience using a CRM (Hub Spot, Salesforce, or similar)

• Experience selling to designers, architects, builders, or contractors
• Background in building products, home furnishings, luxury goods, cabinetry, or the construction trade
• Familiarity with wine, wine storage, or high-end residential projects
• French/English bilingual — a strong plus
• Experience with sales engagement tools (Apollo, Outreach, Zoom Info, or similar)

• Competitive base salary plus performance incentives
• The chance to build a brand-new outbound program from the ground up
• Clear path to Sales Representative or Dealer Account Manager roles
• Full product and industry training
• Health, dental, vision, 401(k) PTO

Wine Racks America is an equal opportunity employer.