Freelance Infographic & AI Design Systems Designer

Freelance Info graphic & AI Design Systems Designer

Prepr | Marketing | Freelance | Project-based | Hybrid, Utrecht

Prepr is a headless CMS that helps companies deliver personalized content across every channel. We publish our own thought leadership on content operations, data, and AI, across presentations, social media, and a book we're bringing to life, and we want the way that content looks to be as sharp as the thinking behind it.

We're looking for a freelance Info graphic & AI Design Systems Designer to develop a distinctive and consistent visual system for our infographics.

You’ll start by designing infographics and visual content for presentations, social media, and an upcoming book, turning ideas around content operations, data, AI, and CMS into visuals that are clear, engaging, and recognizably Prepr.

Alongside creating these first assets, you’ll turn the visual approach into a practical AI-powered design system that our marketing team can use themselves. This includes templates, style guidelines, prompt libraries, reference examples, and repeatable workflows for creating consistent, on-brand infographics with AI.

The goal is to create both the visuals we need today and a scalable system for creating them in the future. Once the foundation is in place, our marketing team should be able to produce most infographics independently, with you returning periodically to review, refine, and evolve the system.

• Turn complex ideas around content operations, data, AI, and CMS into clear and compelling infographics
• Create visual content for presentations, social media, and our upcoming book
• Develop a consistent visual approach for infographics, including typography, layout, information hierarchy, illustration, and data visualization
• Create reusable info graphic formats and examples that establish a clear standard for future work

• Translate the info graphic style into an AI-powered design system the marketing team can use independently
• Create templates, prompt libraries, style guidelines, and reference examples for producing on-brand infographics with AI
• Develop and document repeatable AI workflows for different types of infographics and visual content
• Define clear quality and brand guardrails for AI-generated output
• Train the marketing team to use the system and workflows effectively
• Review and refine the system as we learn what works in practice and as AI capabilities evolve

• A strong portfolio demonstrating info graphic, information, editorial, presentation, or data visualization design
• Proven ability to turn complex or technical information into visuals that are easy to understand at a glance
• Strong understanding of typography, layout, information hierarchy, and data visualization
• Hands‑on experience using AI creative tools as part of a professional design workflow
• Experience creating templates, design systems, style guides, or visual toolkits that other people can use
• Strong proficiency in professional design tools such as Adobe Creative Suite and/or Figma
• The ability to turn your own design process into clear guidelines and repeatable workflows
• Comfortable collaborating closely with a marketing team and handing over the system you create

• Experience working with B2B SaaS, technology, data, or other complex subject matter
• Experience designing for books, reports, or other long‑form editorial content
• Experience creating scalable visual systems across different formats and channels
• Experience maintaining brand consistency across AI-generated creative work

At the end of the initial project, we'll have a distinctive and consistent info graphic style, a set of…