Freelance Infographic & AI Design Systems Designer

Freelance Info graphic & AI Design Systems Designer
Prepr | Marketing | Freelance | Project-based | Hybrid, Utrecht

About Prepr
Prepr is a headless CMS that helps companies deliver personalized content across every channel. We publish our own thought leadership on content operations, data, and AI, across presentations, social media, and a book we're bringing to life, and we want the way that content looks to be as sharp as the thinking behind it.

About the role
We're looking for a freelance Info graphic & AI Design Systems Designer to develop a distinctive and consistent visual system for our infographics.

You’ll start by designing infographics and visual content for presentations, social media, and an upcoming book, turning ideas around content operations, data, AI, and CMS into visuals that are clear, engaging, and recognizably Prepr.

Alongside creating these first assets, you’ll turn the visual approach into a practical AI-powered design system that our marketing team can use themselves. This includes templates, style guidelines, prompt libraries, reference examples, and repeatable workflows for creating consistent, on-brand infographics with AI.

The goal is to create both the visuals we need today and a scalable system for creating them in the future. Once the foundation is in place, our marketing team should be able to produce most infographics independently, with you returning periodically to review, refine, and evolve the system.

What you'll do
Design our info graphic system

Turn complex ideas around content operations, data, AI, and CMS into clear and compelling infographics

Create visual content for presentations, social media, and our upcoming book

Develop a consistent visual approach for infographics, including typography, layout, information hierarchy, illustration, and data visualization

Create reusable info graphic formats and examples that establish a clear standard for future work

Build our AI design system

Translate the info graphic style into an AI-powered design system the marketing team can use independently

Create templates, prompt libraries, style guidelines, and reference examples for producing on-brand infographics with AI

Develop and document repeatable AI workflows for different types of infographics and visual content

Define clear quality and brand guardrails for AI-generated output

Train the marketing team to use the system and workflows effectively

Review and refine the system as we learn what works in practice and as AI capabilities evolve

What we're looking for
Must have

A strong portfolio demonstrating info graphic, information, editorial, presentation, or data visualization design

Proven ability to turn complex or technical information into visuals that are easy to understand at a glance

Strong understanding of typography, layout, information hierarchy, and data visualization

Hands‑on experience using AI creative tools as part of a professional design workflow

Experience creating templates, design systems, style guides, or visual toolkits that other people can use

Strong proficiency in professional design tools such as Adobe Creative Suite and/or Figma

The ability to turn your own design process into clear guidelines and repeatable workflows

Comfortable collaborating closely with a marketing team and handing over the system you create

Nice to have

Experience working with B2B SaaS, technology, data, or other complex subject matter

Experience designing for books, reports, or other long‑form editorial content

Experience creating scalable visual systems across different formats and channels

Experience maintaining brand consistency across AI-generated creative work

What success looks like
At the end of the initial project, we'll have a distinctive and consistent info graphic style, a set of…