Global Website Manager

About the job

Location:

Netherlands (hybrid working model, with regular presence in Utrecht). Reports to Global Digital Marketing Director. The Brink’s Company (NYSE: BCO) is a global leader in cash and valuables management, digital retail solutions and ATM services, operating in more than 100 countries worldwide. As part of our ongoing digital transformation, we are strengthening our global digital marketing capabilities, with a strong focus on performance, scalability and user experience.

• Own and execute the global website strategy aligned with brand, commercial and customer experience objectives.
• Translate business priorities into a clear roadmap and concrete improvements.
• Drive performance across traffic, engagement, conversion and lead generation.
• Drive SEO, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) and continuously improve search performance.
• Monitor performance and translate insights into optimisation actions.
• Ensure alignment of content, UX and localisation across markets.
• Collaborate with marketing, IT and external vendors to deliver improvements.
• Manage external partners and ensure timely, high‑quality delivery.

• 5 to 7 years of experience in website management and/or digital marketing.
• Strong knowledge of SEO, AEO, GEO, UX, web analytics and CMS platforms (preferably Umbraco).
• Experience working within a global, multi‑language environment.
• Translate data and insights into clear priorities and actionable improvements.
• Comfortable working with multiple stakeholders, including marketing, IT and external vendors.
• Experience with tools such as GA4, Google Search Console, Tag Manager, SEMrush, Cookiebot and Figma.
• Basic understanding of HTML and CSS.
• Communicate clearly and effectively in English and Dutch (Spanish is a plus).

• A high‑impact role with end‑to‑end responsibility for Brink’s global website across more than 100 markets.
• The opportunity to own and further develop a global digital platform with clear and measurable business impact.
• Visibility and collaboration across international markets as part of Brink’s digital transformation.
• A hybrid working model within the Netherlands, with flexibility to work partly from home.
• An environment where you can take ownership, drive improvements and see the direct results of your work.
• A competitive salary and benefits package aligned with the Dutch market.

Brink’s is an equal‑opportunity employer. All qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.