Demand Generation Specialist

We're Florbs , the security shield for Google Workspace.

Florbs provides automated security for your Google Workspace. We give full visibility and control of the Workspace environment, protecting data at scale through automated security policies, user access management, and alerting to potential threats before they become a problem.

We're not just building software, we're creating a smarter, safer way for teams to work with data. Florbs is the Fluid Orb, flowing seamlessly with our data, people, and AIs, so teams can move fast without risk.

Backed by the founders of highly successful companies like , Adyen, Ohpen, Binck Bank, Brand New Day, Flow Traders and supported by a solid founding team with deep domain experience, we’re growing fast and looking for foundational team members to join the journey. Join us as our next B2B Marketing Manager.

As our Demand Generation Specialist, you'll drive sustainable, scalable growth through hands‑on execution and optimization of acquisition strategies, leveraging data, creativity, and technical insight across multiple acquisition channels, working directly with the founding team to scale Florbs globally.

You’re not just managing campaigns;
you’re building our growth machine with a data‑driven approach, creativity around messaging and branding, making a direct impact on our trajectory.

• Strategy Development: Create smart and effective plans to generate demand and leads, create urgency with potential customers and raise awareness in different industries;
• Create automated flows: Build a sales pipeline machine to a level that sales can’t handle all the meetings flowing in via you. How you build it is up to you. You get full autonomy and we expect you to be proactive about what you need to be successful;
• Revenue driver: Revenue is the ultimate goal, everything you do should somehow circle back to it. This means, we are looking for a sales mindset and you get bonus on top of your base salary
• Client segmentation: Identifying and targeting specific customer segments with tailored outreaches;
• Tools & Analytics: Using marketing automation tools like Hub Spot and several analytical tools to measure your impact. Building campaigns and flows is one thing, but analyse, seeing what works and what not, and act on it, is another.

• Sales Mindset: You get enthusiastic about deals and you are passionate about how to get the next big client to the table. It’s just that you like creating revenue opportunities more than actual closing them;
• Technical skills: Familiarity with Hub Spot (or similar), analytics and AI tools (we are more than interested to hear what you use daily to be successful!
• Communication: A small team needs clear communication and collaboration with all other departments;
• Adaptability: In a startup environment, it’s necessary to be flexible and change course based on certain events.
• Previous experience in high-growth early stage startup environments;
• Software (
  SaaS
  ) experience;
• Experience with AI-driven tools like Clay.

• Competitive salary and bonus scheme (let's discuss in our first contact);
• Ownership, autonomy, and direct impact;
• A product-focused environment with smart, passionate teammates;
• Opportunity to shape both tech and culture from the ground up;
• A fun and lean team with possibilities up for grabs;
• Quarterly team activities and occasional drinks;
• Optional to participate in the company pension plan;