Growth Lead

You & your job

As Growth Lead you are responsible for building and scaling the growth engine for our proposition aimed at 18-30 years. Your mission is to drive customer acquisition, increase brand awareness and accelerate market penetration through data-driven growth strategies, modern marketing capabilities and relentless experimentation. You translate ambitious growth targets into measurable commercial outcomes.

You provide functional leadership to a multidisciplinary growth team consisting of performance marketing, SEO/GEO, Brand, Content, Social Media and Data science specialists. Together, you develop and execute a scalable growth strategy that attracts the next generation of customers.

• Own the acquisition strategy and growth engine. Define and execute the go-to-market and acquisition strategy. Build a scalable growth engine that continuously generates customer growth across paid, owned and earned channels.
• Build market awareness and customer demand. Develop distinctive brand presence and demand generation strategy that resonates with young customer segments. Ensure the proposition creates relevance, consideration and customer acquisition.
• Lead experimentation and growth optimisation. Continuously improve acquisition performance, conversion and return on marketing investments through data, experimentation and innovation. Embed rapid testing, learning and continuous optimisation in the cross-functional team.

• Own end-to-end customer acquisition strategy for 18-30, including the multi-channel growth plan across paid, organic, referral and social channels and the allocation of the growth budget across channels.
• Responsible for managing performance within agreed acquisition budget, monitoring spend, reporting on budget and CAC performance, and ensuring delivery remains on track.
• Lead performance marketing activities with relentless focus on scalability and efficiency, creating integrated campaigns across digital and social channels that generate measurable growth, working through our media and creative partners.
• Drive ASO, SEO, GEO and content strategies to maximise discoverability and customer acquisition.
• Develop brand, content and social strategies that strengthen awareness, relevance and performance with a young audience.
• Build referral and growth loops into the product together with Product, Design and Engineering.
• Drive effective attribution modelling, incrementality testing and experimentation, and run the test-and-learn plan.
• Own the AdTech and tracking requirements for acquisition and drive them into the tech roadmap together with Tech, Data and Privacy: event tracking and app SDKs, server-side tagging, conversion APIs and offline conversion feeds, consent management, and identity and attribution.
• Lead, coach and develop your team of six specialists.

Together we achieve more than alone

We believe in the power of differences. By bringing together diverse talents, backgrounds and perspectives, we become a better bank. This is exactly what the Growth Accelerator needs: fresh perspectives and new ways of working to create a truly distinctive proposition for people aged 18 to 30. We are therefore very curious about what you, specifically, bring to our team.

At Rabobank, we place equal importance on your personal development and the progress of society. That is why we invest in you while working together towards a better world. We capture this philosophy in one clear statement: “At Rabobank, you work on yourself and the world around you at the same time.”.

This is reflected in your personal development budget, our hybrid working environment, and a strong focus on maintaining a healthy work-life balance. You will have the opportunity to contribute not only to banking services for our private and business clients, but also to addressing broader societal challenges such as the food and energy transitions.

At Rabobank, we believe we are stronger when people complement one another. By embracing our differences, we bring out the best in each other. We value diversity in knowledge, expertise, and experience, as well as in gender, background, and culture.

Across all our teams, we strive to foster diversity and create an environment where everyone has the space to be themselves, whoever they are. That is what diversity and inclusion at Rabobank truly mean.

• 8+ years of experience in Growth Marketing, Performance Marketing, Digital Acquisition or Commercial Growth. Including 2+ years leading a team of specialists.
• Proven track record in scaling customer growth in digital-first businesses, including knowledge of the Dutch market and Gen Z.
• Ability to design and build scalable customer acquisition rather than running campaigns.
• Strong skillset and experience in attribution, tracking and data.
• Strong experience in performance marketing, acquisition funnels, experimentation and growth…