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Global Marketing Technology & AI Lead

Job in 3500, Utrecht, Utrecht, Netherlands
Listing for: Rabobank Gruppe
Full Time position
Listed on 2026-08-24
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Management
  • IT/Tech
    Digital Marketing
Salary/Wage Range or Industry Benchmark: 120000 - 180000 EUR Yearly EUR 120000.00 180000.00 YEAR
Job Description & How to Apply Below

Build the Marketing Technology and AI capability that strengthens Rabobank's digital authority and enables Marketing & Communications teams globally to work consistently and  & your role

Rabobank is looking for a Global Marketing Technology & AI Lead to develop the platforms, capabilities and governance required for a future-ready W&R Marketing & Communications organization.

You will lead the Marketing Technology roadmap and ensure Rabobank's expertise is visible and discoverable across owned channels, search engines and AI-powered environments.

and Bynder are key platforms within your portfolio. You will lead their further development, connect them to the wider Marketing Technology landscape and ensure they support consistent, high-quality and AI-ready content across regions and global domains.

Working at the intersection of Marketing, Technology, Data and AI, you will translate strategic marketing requirements into scalable platforms, standards and ways of working. You will partner with global and regional teams to improve discoverability, platform adoption and marketing effectiveness. As a senior individual contributor, you will influence priorities, shape roadmaps and partner with global and regional teams to improve discoverability, platform adoption and marketing effectiveness.

Facts

& figures

36 hours per week.

W&R serves 18,000 clients per day.

W&R has sector experience in Food & Agriculture, Energy Transition, High Tech & Digital, Transport & Mobility, and Construction & Real-Estate.

W&R has over 10,000 employees active in 24 countries, 4 regions.

Rabobank has 9 million customers worldwide.

Top 3 responsibilities
  • Build digital authority

    Strengthen Rabobank's visibility across search and AI-powered discovery.

    Develop capabilities for SEO, AEO and GEO.

    Ensure platforms and content are structured for human and machine discoverability.

    Use performance data and clear KPIs to improve visibility, authority, platform adoption and marketing effectiveness.

  • Lead the Marketing Technology roadmap

    Translate marketing priorities into a coherent roadmap of platforms and capabilities.

    Own Marketing requirements for , Bynder and related Marketing Technology solutions.

    Prioritize roadmaps, backlogs, investments and suppliers.

    Improve connections between content, platforms, data and workflows.

    Evaluate emerging Marketing Technology and AI capabilities that improve discoverability, workflow efficiency and marketing effectiveness.

  • Enable global adoption

    Establish clear platform governance, ownership and standards.

    Improve publishing and digital asset-management processes.

    Lead migrations, platform improvements and adoption.

    Build guidance and capabilities that enable regions to work consistently and efficiently.

    Reduce fragmented tools, duplicated activities and manual processes.

  • Together we achieve more than alone

    We believe in the power of differences. By combining people’s different perspectives, we become an even better bank. That is why we are curious about what you will add to our global Marketing & Communications team.

    The colleagues in the global Marketing & Communications team look forward to working with you. Together, you build a future-ready Marketing Technology and Artificial Intelligence organisation, working closely with colleagues across Marketing, Technology, Data and the business.

    The role reports to the Global Head of Wholesale & Rural Marketing & Communications.

    Working at Rabobank

    At Rabobank, your development and that of society go hand in hand. That is why we invest in you and work together towards a better world. We summarise this in one sentence: at Rabobank, you work on yourself and the world around you at the same time.

    You can see this in your personal development budget, our hybrid working environment and our focus on a healthy balance between work and home.

    You can contribute to financial services for our private and business customers, as well as to societal challenges such as the food and energy transitions. Together, we are growing a better world.

    Why everyone is welcome at Rabobank

    At Rabobank, we are building a culture in which everyone can feel welcome. We value differences and use them to collaborate…

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