OOH Content and Campaign Marketeer – Northern Europe

OOH Content and Campaign Marketeer – Northern Europe Job Description

Within the B2B (OOH) Marketing team, we are looking for a Content and Campaign Marketeer for Northern European Cluster (Benelux and Nordics). Our B2B Marketing organization is a commercially driven team whose goal is to positively influence decision makers and shoppers in the professional market to choose Jacobs Douwe Egberts Professional: our coffee & tea products, services, and full branded solutions.

As Content and Campaign Marketeer for Northern Europe, you play a key role in shaping and executing the content & campaign marketing strategy across multiple countries in the region. We are the market leader and are committed to maintaining and strengthening that position across Northern Europe. You will contribute to our ambition to be the most inspiring and trusted partner for all our professional customers.

You are responsible for developing content and campaigns that are consistently on brand, thereby strengthening brand identity across all touchpoints. Your efforts are aimed at generating more leads, potential businesses interested in choosing our solutions, while positioning JDE OOH as the thought leader in the market through all content and communications.

With your strong copywriting skills and ability to translate customer insights into compelling content, you create relevant and engaging content that resonates with our target audience, both in text and visual formats.

You will work closely with all the Northern Europe countries (segment marketing and sales), digital marketing team and the brand teams.

WHAT WILL YOU DO?

Content & Thought Leadership

Develop engaging and relevant (digital) content, such as advertising, whitepapers and mailings to position JDE Professional as the thought leader in the Northern European B2B market.

You are able to put yourself in the customer’s perspective and use these insights to create impactful content that meets their needs.

Campaigns

Design, implement, and manage B2B marketing campaigns focused on lead generation to fuel and optimize the sales funnel for Northern European markets.

Working at JDE Peet’s is hands-on, giving you the chance to leave your mark while working together as one team. We’re a fast-paced company on a mission, focused on what matters most. Our environment demands energy, agility, and bold thinking. If you’re ready to make an impact and grow in a global team, JDE Peet’s is the place for you.

For the role of OOH Content and Campaign Marketeer Northern Europe, we are looking for someone with:

• Academic level of thinking and working
• At least 3–5 years of relevant experience, preferably in the B2B market and/or in a retail environment
• Strong stakeholder management skills; you are adept at connecting different interests and ensuring everyone remains engaged. With your communication abilities, you quickly navigate between various parties and build support for shared objectives.
• Strong copywriting skills and a proven ability to create compelling content across channels
• Strong content creation skills, including hands-on experience with tools such as Canva, Adobe Creative Suite (Photoshop/Illustrator), and the ability to independently adapt or create visual assets.
• Data-driven, fact-based, and strong analytical skills
• Excellent conceptual strength
• Strong project management skills with attention to detail
• Persuasiveness, entrepreneurial spirit, and a results-oriented approach
• Independence combined with strong teamwork skills
• Innovative and creative, solution-oriented attitude
• A clear passion for coffee and tea

At JDE, you create impact in a dynamic and ambitious environment. We work as a team, celebrate successes, and support one another. Our…