Associate Marketing Specialist BLX

Job Summary At Insulet Corporation, our mission is simple: to improve the lives of people with diabetes. Our groundbreaking Omnipod system has transformed insulin delivery—making it more accessible, discreet, and user-friendly. As a fast-growing global medical device company, we are passionate about innovation, collaboration, and putting people at the heart of everything we do.

We are now looking for a talented and experienced Marketing Specialist to join the Belgium and Netherlands (BE/NL) Marketing team. Working closely with the Marketing Manager, this role will be instrumental in the executing our direct-to-consumer marketing initiatives in Belgium and Netherlands, to drive market growth by increasing brand awareness amongst the diabetes community, increasing new customer starts and curating the nurture journey that is designed to support our customers already using Omnipod to minimise attrition.

This is an exciting opportunity for someone who thrives in a fast-paced, highly collaborative, and purpose-driven environment. Due to the nature of Omnipod being a medical device, we put a high importance on compliance to follow Med Tech rules, so if you are detail-oriented, creative, and passionate about creating memorable and impactful experiences—we’d love to hear from you.

Key Responsibilities
• Working closely under the guidance of the Marketing Manager to ensure we are fully and successfully executing the consumer campaigns outlined in the annual marketing plan.
• Champion the BE/NL consumer initiatives, focused around the key marketing channels including digital, social media, email marketing/CRM, VOD, events, PR, advocacy groups and community engagement.
• Localise Global and International baselines to ensure assets meet the needs of the BE/NL market.
• Ensure all materials are approved through the Veeva approval system before use in market.
• Work with the Events Manager to ensure all consumer events are executed effectively, co-ordinating the delivery of marketing materials and attendance from the broader sales team.
• Ensure contracts and POs are completed in a timely manner ahead of activity.
• Collaborate cross-functionally with other teams to ensure the needs of the consumer initiatives are delivered, including; international marketing, sales, clinical, market access and leadership teams.
• Reporting - Monitor customer sentiment and brand impact (NPS), reporting on budgets and KPIs, ensuring transparency and cost-effectiveness. Standardise reporting on competitor consumer activity.
• Ensure compliance with regulatory requirements when engaging with Podders and other external partners.

Required Qualifications & Experience
• Bachelor’s degree in marketing, Business, or a related field.
• This role requires fluency in Dutch, English and French
• Demonstrated consumer marketing experience within a regulated healthcare, pharmaceutical, or medical device setting, with knowledge of relevant compliance frameworks.
• Proven ability to manage multiple, complex projects simultaneously.
• Strong presentation, communication, and public speaking skills.
• Ability to work independently and manage multiple stakeholders with confidence.

Preferred Skills & Attributes
• Hands-on experience with consumer facing digital marketing, including social media and email/CRM; experience with webinars is preferred.
• Experience working with business systems;
Wrike, Veeva Vault and/or Salesforce would be an asset.
• Strong sense of ownership, attention to detail, and problem-solving mindset.
• Comfortable working in a matrixed, fast-paced, and highly collaborative environment.
• Passion for customer experience, team culture, and innovation.

Travel
• The role requires attendance at conferences, consumer events and to join in…