Logitech Business Marketing Manager – Benelux

Position: Logitech for Business Marketing Manager – Benelux
## Logitech for Business Marketing Manager – Benelux Apply:
On-Site:
Utrecht, Netherlands:
Full time:
Posted Yesterday:
148477

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
** About the Role
** We are looking for a creative, data-driven, and results-oriented
** Marketing Manager for the Benelux
** to lead full-funnel demand generation and execute Logitech for Business’ marketing strategy across the Netherlands, Belgium and Luxembourg. This role is focused on building and optimising high-impact B2B lead generation campaigns that drive full-funnel demand, pipeline growth, and brand awareness through channel partners and direct enterprise/public sector/SMB engagement, underpinned by robust measurement, KPIs, and multi-touch attribution.
** Key Responsibilities
**** Benelux Marketing Execution
*** Develop, execute, and scale a comprehensive Benelux full-funnel B2B demand generation plan aligned with regional and global revenue goals.
* Own local field marketing and multi-channel lead generation campaigns across top, middle, and bottom-of-funnel initiatives to consistently feed the sales pipeline in the Netherlands Luxembourg and Belgium.
* Act as the primary marketing contact for Benelux sales leadership, establishing shared KPIs, pipeline forecasting, and lead generation targets.  
** Partner (To and Through) Marketing
*** Support and execute joint marketing activities with distributors, resellers, and key channel partners.
* Co-ordinate partner co-marketing campaigns, events, and digital lead-gen initiatives, tracking leads from initial touchpoint through to deal closure.
* Manage MDF allocation and partner campaign funding with a strict focus on return on marketing investment (ROMI), lead quality, and pipeline contribution.
* Collaborate closely with channel sales to align marketing efforts with partner priorities.
** Full-Funnel Demand & Lead Generation (Enterprise, Verticals & SMB)
*** Design and launch full-funnel integrated demand generation programs (paid digital, content syndication, webinars, field events, ABM) targeting enterprise and SMB accounts across Benelux.
* Localise global campaigns, messaging, and assets to ensure cultural and linguistic relevance.
* Co-ordinate with local PR and event agencies as needed to support campaigns and brand visibility.
* Partner closely with sales teams to refine lead scoring, accelerate pipeline conversion across stages, and implement account-based marketing (ABM) campaigns for target accounts.
** KPIs, Measurement & Performance Optimisation
*** Establish, track, and report on primary marketing KPIs (MQLs, SQLs, pipeline value, customer acquisition cost, ROI) across all programs.
* Utilise attribution models and performance data to continually measure full-funnel effectiveness, optimise channel spend, and improve campaign conversion rates.
* Maintain accurate reporting in CRM and marketing automation tools.
** Cross-Functional Collaboration
*** Partner with regional and global field marketing, product marketing, demand generation, and channel marketing teams to ensure alignment and brand consistency.
* Share local market insights, learnings, and best practice with the Benelux team and the wider European marketing organisation.
** Qualifications & Experience**
* ** At least 5 years’ experience
** in B2B marketing, with a proven track record in full-funnel demand generation, lead generation, and field marketing.
* Experience supporting partner marketing and/or channel-driven business models is a strong advantage.
* Background in technology, IT, or B2B solutions preferred.
* Deep expertise in setting clear campaign KPIs, managing multi-touch attribution, and analysing…