GTM Engineer, AI Innovation

Prepr is active in providing a headless CMS that enables companies to deliver personalized content across various channels. The company is characterized by its fast-paced, product-led approach, focusing on innovation and efficiency in content management.

As a GTM engineer specializing in AI innovation, you will play a crucial role in transforming our marketing and sales organization into an AI-native go-to-market team. You will collaborate closely with our teams to identify opportunities where AI can enhance our operations, building systems and workflows that integrate AI into our daily processes. Your work will ensure that AI becomes a fundamental part of how we operate, driving efficiency and effectiveness across the organization.

• Build and maintain a governed context database that brings together key GTM information, including accounts, content, playbooks, and product knowledge
• Connect this context to the tools our marketing and sales teams already use, including our CRM, marketing automation platform, Notion, and communication tools
• Create reliable data flows between systems so information is available where it's needed without manual copy-pasting
• Define practical standards for data quality, content ownership, and update processes so the context remains accurate and trustworthy
• Design and deploy AI agents and workflows that solve real marketing and sales problems
• Integrate AI APIs, MCP servers, and other AI capabilities into our existing GTM stack
• Create reusable AI skills, prompt templates, and playbooks that help non-technical teammates get consistent, high-quality results
• Train the GTM team through hands-on working sessions, documentation, and practical examples
• Hands-on experience building with AI, whether through agents, automations, integrations, or AI-powered workflows
• Experience working with AI APIs and tools such as Anthropic/Claude, OpenAI, MCP, or similar technologies
• Comfortable working with APIs, integrations, and scripting to connect systems and troubleshoot technical issues
• An understanding of how data moves between business systems and how to build reliable workflows around it
• Familiarity with marketing and sales tools such as CRMs and marketing automation platforms
• The ability to move from experimentation to something people can reliably use in their day-to-day work
• A challenging role at a fast-growing B2B SaaS company, with plenty of room to learn, experiment, and grow
• The opportunity to have a direct impact on how Prepr builds and develops an AI-native go-to-market organization
• A motivated and experienced team where your ideas and initiative are valued
• A Mac Book and the hardware you need to do your best work
• A great workplace in Utrecht, just a 2-minute walk from Utrecht Central Station
• Lunch at the office every day and Friday afternoon drinks with the team
• Quarterly company get-togethers with good food and drinks
• A competitive salary and secondary benefits

AI Integration Workflow Automation Data Management API development Communication skills Problem-solving Technical Troubleshooting Project management Collaboration Adaptability Critical Thinking Customer-focused