Product Manager - Backhoe Loader

About the role

Backhoe Loader Product Manager
. This role is key to supporting the deployment of the strategic vision and plan to drive 5-year volume, profit and market share growth target for individual product ranges.

• Supporting the development and execution of the product development and sales plans that deliver sales & revenue growth in line with a 5 Year Plan
• Developing competitive commercial pricing strategies by product by region
• Supporting the development of robust sales strategies for new and existing products
• Developing & supporting the product NPI programs for the sales organisation to ensure product brief & launch timing is met
• Input into an annual marketing and distribution plan including a digital strategy and use of a CRM system
• Maintain an understanding of the competitive landscape including commercials, pricing, and specifications
• Supporting Growth, engineering & regional sales teams with applications studies / competitor comparisons, Sales Tools & hub content
• Ensuring applicable regional product and demonstration activities are planned and supported where required
• Supporting the Marketing Communications teams to ensure sales and marketing campaigns are aligned to the product strategy

• In-depth understanding of the marketplace and methods of identifying growth opportunities
• Strong knowledge of the JCB Product range, attachments and added value products such as Finance, Insurance and Service Plans & TCO
• Proficient understanding of the dealer’s business model
• Ability to formulate business plans and provide volume and revenue forecast projections
• Coaching skills to enable increased performance around critical KPI’s, people, ROI
• Excellent interpersonal skills, collaborative stakeholder working
• Determination and focus to deliver results
• Ability to interpret large data sets and construct business cases
• Understanding of profitability analysis
• Experience in setting strategic direction and driving delivery
• Highly experienced Sales / Marketing professional
• Strong business and commercial acumen
• Experience with in the construction / agriculture industry
• Strong data analytical skills (desirable but not essential)
• Experience managing dealer relationships (desirable but not essential)

Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you’ll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial team’s interview followed by an in-person interview. We’ll keep in touch throughout the process but if you have any questions, please email

This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor and dentist. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers.

Feel like biking to work? There’s our Cycle to Work Scheme.

We value diversity and welcome applications from candidates from all backgrounds. We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format.

If you would benefit from this support, please email , and a member of the team will be in touch.

JCB does not accept speculative approaches to present candidates for advertised vacancies.