Manager, Copywriter - E&A

Overview Manager, Copywriter – EMEA

Herbalife Europe Limited / Herbalife U.K. Limited, Uxbridge, Middlesex UB8 1HB

We’re looking for a talented and versatile Creative Copywriter to join our in‑house content team. In this role, you’ll shape our brand voice across a variety of channels, with a particular focus on nutrition, health, and wellness. From short, punchy campaign taglines to long‑form articles and product descriptions, you’ll craft compelling, brand‑aligned content that’s both creative and scientifically accurate.

You’ll collaborate with colleagues across Marketing, Product, R&D, Scientific Affairs, and Legal to produce copy that inspires, educates, and builds trust. Whether it’s simplifying complex ideas, developing storytelling‑led campaigns, or optimising content for SEO, your work will help bring our brand to life and connect with audiences across the region.

• Write engaging, audience‑focused copy for a wide range of channels including web, product pages, email, social media, and print.
• Develop creative concepts and storytelling campaigns to support product launches, promotions, and brand initiatives.
• Produce credible, easy‑to‑understand content on nutrition, wellness, and health, ensuring accuracy and brand alignment.
• Be writing scripts and preparing talking points for training videos and podcast‑style content.
• Translate complex scientific and health information into consumer‑friendly language without losing accuracy.
• Ensure all content is optimised for performance and follows SEO best practices.
• Collaborate closely with designers and other content creators to align messaging and visuals.
• Proofread and edit copy for clarity, tone, and consistency.
• Maintain and evolve tone of voice guidelines to ensure brand alignment across markets.

• 5+ years’ experience in copywriting, ideally with a mix of creative, editorial, and health/nutrition writing.
• Excellent writing, editing, and storytelling skills, adaptable to different audiences and formats.
• Experience scripting for video or audio content.
• Strong knowledge of SEO and digital content best practices.
• Ability to collaborate with cross‑functional teams and work on multiple projects simultaneously.
• Degree in English, journalism, marketing, communications, or related field.
• Detail‑oriented, organised, and confident in delivering high‑quality work to deadlines.
• Familiarity with collaborative tools such as Figma, CMS platforms, or AI writing tools is a plus.

• International environment.
• Annual bonus at company discretion.
• Attractive salary and benefits package including Eye care voucher, Pension scheme, Private Medical Insurance, Life insurance, entertainment events and more.
• Hybrid working model (3 days in the office/2 days from home).
• Unlimited access to company products in the kitchen to prepare your favourite shake.
• Up to 50% discount to purchase company products.
• Personal development opportunities and free access to online training including Linked In Learning.
• Extra 2 days/16 hours for charity and volunteering activities.
• Service awards – lunch with your team.
• Opportunities for coaching and skills development.

Herbalife is a global nutrition company that has helped people pursue a healthy, active life since 1980. Our nutrition, weight management and personal care products are available exclusively to and through dedicated independent Members in more than 90 countries.

Our company offers a culture focused on people, their needs, relationships and careers – helping talents grow and giving them a chance to change lives.

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