Content Marketing Specialist

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Lenze is a global manufacturer of electrical and mechanical drives, motion control and automation technology offering products, drive solutions, complete automation systems, and engineering services and tools from one single source. Our products are in automotive, packaging, material handling and logistics, robotics and industrial equipment (pumps/fans). Lenze Americas, the American subsidiary of Lenze SE of Germany, is headquartered in Uxbridge, Massachusetts;

corporate global headquarters are in Hamelin, Germany.

We’re powered by people. Our culture is built on collaboration, innovation, and respect—where every voice matters, and every idea has the potential to shape the future. We believe in balance, supporting our team with the flexibility and resources they need to thrive both professionally and personally.

The Content Marketing Specialist is an experienced professional responsible for driving brand awareness and engagement through strategic content creation and social media management. The role collaborates with global and local teams to deliver compelling, consistent messaging across channels using analytics, SEO, and creative storytelling to optimize campaigns and support sales growth.

• At least 5 years of experience in brand or content marketing.
• Strategic, creative thinker with a knack for crafting content that connects and drives results.
• Collaborative, adaptable, detail-focused, using data to guide decisions.
• Excellent communication and interpersonal skills.

• Design and execute content marketing strategies aligned with global and local initiatives.
• Create and manage engaging content across social media and digital platforms to drive brand awareness.
• Analyze campaign performance and use data insights to optimize future strategies.
• Collaborate with commercial, corporate, and product marketing teams to ensure consistent messaging.
• Stay current on trends and best practices in content marketing, SEO, and analytics.
• Partner with Digital Marketing Specialist to manage online reputation and social media presence.
• Conduct market research and competitor analysis to identify growth opportunities.
• Oversee third-party resources and ensure quality digital assets using Adobe Suite.
• Translate technical and business information into clear, compelling content.
• Generate creative ideas to enhance engagement and storytelling.
• Develop internal communication materials and best practice guides.
• Monitor and optimize content performance to improve engagement, SEO, and pipeline impact.
• Maintain brand voice and consistency across all channels.
• Support sales enablement through strong technical and commercial product knowledge.

• 5+ years of previous experience in content or brand marketing, or similar role.
• Bachelor’s degree in Marketing, Communications, Business Administration, or related field is preferred.
• Expertise in Hub Spot (or alternative marketing automation platforms), CMS, and CRM systems.
• Familiarity with working across departments and consolidating feedback into action.
• Proven track record of successfully driving omnichannel marketing strategy.
• Strong project management & organizational skills with the ability to handle multiple tasks simultaneously and meet deadlines.
• Excellent communication and interpersonal skills.
• Proficiency in Adobe Creative Suite is preferred. Experienced in Microsoft Office and project planning systems.
• Ability to work independently and as part of a cross-functional team.
• Experience managing external vendors (e.g., marketing agencies, freelancers, videographers, etc.) is required.
• Strong analytical skills and attention to detail.
• Creative thinker with strong problem‑solving abilities.
• Excellent writing, editing, and communication skills to create compelling content and effectively collaborate with others.
• Proficiency in using analytics tools to measure content effectiveness and inform strategy adjustments.
• Ability to travel with occasional overnight stays (Up to 15%).

• Blue Cross Blue Shield Medical Insurance – multiple plan…