Outreach Specialist

Outreach Specialist – Bilingual English – Spanish Required

Summary
:
The primary role of the Dental Outreach Specialist is to support the Operations and Marketing Department in promoting CHOICE Healthcare Services regionally to generate new leads and drive patient growth. This position reports to the Outreach Manager and focuses on regional marketing activities, community events, and scheduling new patients.

Pay Range
: $19.47–$25.67/hr (based on experience). Eligible for monthly bonuses.

• Promote our dental practices by directly engaging with potential patients and referral partners in the communities we serve to increase awareness and generate new patient leads.
• Under the direction of the Outreach Manager, identify regional opportunities to represent CHOICE as Ambassador at public events and grassroots outreach efforts to meet patient growth goals.
• Support community outreach at targeted demographics by planning, scheduling, and delivering engagement opportunities.
• Exemplify CHOICE Ambassador standards and serve as a role model for all company ambassadors.
• In partnership with regional clinics, identify and engage area general practitioners to promote services and establish referral streams.
• Develop knowledge of underserved community health and dental issues in the assigned geographic area.
• Travel to target patient populations to represent regionally at community events and schedule new patients on-site.
• Seek and engage families and individuals to educate them on pediatric/orthodontic care at Children’s CHOICE.
• Respond to requests for information about our services and basic dental info to empower patients to schedule appointments.
• Track leads generated via outreach and analyze efficacy and return on efforts.
• Complete ad hoc projects as needed by management and team.
• Support regional growth goals for new patient appointments by
  • Scheduling targeted community outreach events to generate new patient leads.
  • Directly engaging potential new patients and scheduling appointments or gathering information for lead follow‑up per office/region outreach and new patient goals.
  • Ensuring monthly appointment goals are met as set by Outreach Manager and Outreach Specialist Lead to support operational growth targets.
  • Engaging regional community partners to schedule and present oral health content and promotional messages to area schools, businesses, and the general public to educate and engage children and families.

• Support audit of assigned offices to ensure compliance with brand guidelines.
• Understand and comply with ethical, legal and regulatory requirements applicable to industry.
• Actively review metrics and update data in advance of monthly marketing reports.
• Coordinate regional marketing collateral needs and maintain organized inventory.
• Maintain and update assigned areas of responsibilities per Marketing Task List.
• Review data for referral reports.
• Collaborate with clinic teams for existing patient retention efforts.
• Collaborate with cross‑functional teams for retention, including outbound communications to existing patients.
• Prepare and deliver drop‑off outreach promotional kits and gifts as directed.
• Collaborate with other departments, including PCD, HR, finance, facilities, IT and operations.

• High school diploma or equivalent.
• Demonstrated experience and success in community outreach.
• Experience in community mobilization and/or volunteer recruitment and management.
• Strong public speaking experience.
• Bilingual in English and Spanish (required).
• Ability to represent the company at specified campaigns/initiatives as assigned by management.
• Ensure high customer satisfaction by providing quality service while upholding company values.

This position requires travel within Vacaville and Vallejo, CA, to target patient populations and community events. Reliable transportation is required.

A current driver’s license and proof of auto insurance are required.