PPC Executive

Job Title:

PPC Executive

Experience:

2+ Years
Industry Preference:  Education / Ed Tech

Location:

Vadodara, Gujarat

Employment Type:

Full-time
We are looking for a performance-driven  PPC Executive  to manage and optimize paid marketing campaigns across platforms like Google Ads and Meta. The ideal candidate should have hands-on experience in lead generation, especially within the education sector, and a strong understanding of ROI-focused campaign strategies.

Key Responsibilities
Plan, execute, and optimize PPC campaigns across:
Google Ads (Search, Display, You Tube)
Meta Ads (Facebook & Instagram)
Other platforms (Linked In Ads, Adroll, Taboola, Outbrain, Etc)
Drive  high-quality lead generation  for courses, admissions, and programs
Perform keyword research, competitor analysis, and audience targeting
Monitor campaign performance and optimize based on KPIs (CPL, CTR, ROAS, conversions)
Create and test ad copies, creatives, and landing page strategies
Manage budgets efficiently to maximize ROI
Implement tracking using:
Google Analytics (GA4)
Google Tag Manager (GTM)
Conversion tracking & pixels
Generate weekly/monthly performance reports with actionable insights
Collaborate with design, content, and CRM teams for campaign success
Why Join Us?
Work on  high-budget, large-scale campaigns  across multiple platforms
Exposure to  end-to-end performance marketing funnel  (awareness to conversion)
Hands-on experience with advanced tools like  GA4, GTM, and marketing automation
Opportunity to experiment with  A/B testing, new ad formats, and growth strategies

rahul.diwani
36244.i

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