B2B Sales Representative

Outside Sales Representative

Are you ready to drive revenue growth and expand market share in the crane and construction equipment industry?

The Outside Sales Representative is responsible for driving revenue growth by developing new business opportunities and expanding existing customer relationships. This role aims to provide equipment and service solutions that meet customer needs, contributing to the organization's success. The position involves representing crane service sales and construction equipment rental sales within an assigned territory.

• Develop and manage customer relationships to ensure exceptional customer experience and satisfaction.
• Grow revenue and market share for the organization.
• Identify customer needs and recommend crane, heavy lift, and construction equipment solutions.
• Develop new business opportunities through prospecting, networking, referrals, and cold calling.
• Maintain and expand an active customer base throughout the assigned territory.
• Understand machine applications and provide customized solutions to customers.
• Demonstrate financial and mathematical acumen when preparing quotes and evaluating opportunities.
• Proactively plan and execute sales calls, customer visits, presentations, and meetings.
• Meet or exceed monthly, quarterly, and annual sales goals.
• Maintain accurate sales records and utilize CRM and reporting tools effectively.
• Communicate effectively both verbally and in writing.
• Coordinate with internal teams to ensure successful execution of customer projects.
• Plan and participate in customer entertainment, industry events, and trade shows.
• Stay informed on industry trends, competitor activities, and market opportunities.

• Proficient in Microsoft Office, including Excel, Word, and Outlook.
• Excellent written, verbal, and interpersonal communication skills.
• Strong organizational and time management skills.
• Proven ability to generate new business and grow existing customer relationships.
• Mechanical aptitude and ability to understand equipment applications.
• Knowledge of sales processes, territory management, and customer relationship management.
• High School Diploma or equivalent required.
• Valid Driver's License with an acceptable driving record.

• Bachelor's degree preferred.
• Minimum of five (5) years of business-to-business sales experience preferred.
• Experience in construction equipment, crane services, heavy equipment, or a related industry preferred.
• Knowledge of crane and heavy lift equipment, lift planning, crane charts, and rigging preferred.

• Prolonged periods of sitting while driving, working at a desk, and operating a computer.
• Must be able to lift up to 25 pounds.
• Must be able to safely climb on and off heavy equipment.
• Frequently walk on uneven surfaces and jobsites in varying weather conditions.

• Work is performed in office environments, equipment yards, and various outdoor settings.
• Exposure to weather conditions, noise, fumes, dirt, and dust is expected.
• Regular travel throughout the assigned territory and occasional overnight travel are required.

At Talent Wave Associates, we connect outstanding talent with exceptional opportunities. We're proud to be an Equal Opportunity Employer and are committed to fostering an inclusive, people-first recruiting experience.