Product Manager, CRM

The Product Manager, CRM, reports to the Director, Product Management.

Our company is a leader in providing compelling and unique rail journeys, is looking to innovate within the rail tourism industry by delivering cutting‑edge solutions that transform our guest and partner experience. We’re seeking a highly innovative and collaborative Product Manager to join our team. The ideal candidate is passionate about solving meaningful customer problems and driving measurable business impact. As a Product Manager, you will own the success of a product or product area end-to-end - shaping strategy, guiding continuous discovery, prioritizing outcomes, and partnering closely with engineering, design, and business stakeholders to deliver value.

As the Product Manager, CRM, you would be focused on defining and evolving the CRM product so that it enables effective customer engagement, scalable business processes, and high‑quality customer data—driving adoption, efficiency, and measurable business outcomes.

Strategic Leadership: Contribute to developing the product vision and strategy aligned with company goals and market opportunities. Collaborate with senior leaders to set quarterly objectives and problems to solve, guiding the product team to achieve them.

Guest Focus: Engage regularly with guests, championing their voice and ensuring their needs and feedback are central to product development decisions.

Cross‑Functional

Collaboration:

Build strong internal partnerships with engineering, design, marketing, sales, finance, and operations teams and foster external relationships with business partners and customers. Work with technical architect and engineering team to ensure technical feasibility and optimal solution design.

Market & Data Analysis: Conduct thorough internal and external research to identify trends, opportunities, and threats, using data to inform and drive product strategy.

Product Development: Lead the product lifecycle from ideation to value realization by ensuring the delivery of timely insights, prototypes, tests, and solutions.

Risk and Compliance: Ensure products comply with relevant standards, security protocols and regulatory requirements.

Performance Metrics: Establish and monitor objectives and key results (OKRs) to measure product success and inform future strategies, consistently communicating results back to senior leaders and cross‑functional partners.

Innovation: Drive a culture of innovation, encouraging creative solutions and continuous improvement across product teams.

· Bachelor's degree in Business, Engineering, or related field; advanced degree preferred

· Minimum of 5 years in product management or related roles (ex. engineering, design, delivery, product marketing)

· CRM expertise and experience in maturing CRM capabilities to drive to tangible business outcomes.

· Proficient in the product operating model, agile methodologies, and product development lifecycle

· Experience in agile delivery methods and tools (e.g., JIRA, Confluence, etc.), and frameworks for technical products (initiatives, features, epics, user stories).

· Strong analytical, strategic thinking, and problem‑solving skills

· Excellent communication and interpersonal abilities

· Proven ability to collaborate effectively with cross‑functional teams and drive results

· Capacity to drive insights from quantitative and qualitative analysis.

· Strong MS Excel, MS Word, MS PowerPoint and MS Access experience

· Must be legally entitled to work in Canada

· Corporate Office – Vancouver based; hybrid role with a minimum 3 days/week in the office.

· The base salary offered for this role is $115,000 to $125,000 per annum and can vary based on job‑related expertise, qualifications, experience and internal equity.

· Eligible for Armstrong Collective’s discretionary bonus program

Armstrong Collective supports our team members’ health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes:

• Short term disability, long term disability benefits
• Travel emergency assistance
• Vacation time…