Principal Product Manager; Product Discovery

At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in…

As Principal Product Manager (New Product Discovery), you will report to the Head of Product Operations and be responsible for shaping and executing our new product strategy — from 0 to 1 through to live operations and beyond.

You’ll leverage data to identify opportunities, provide relevant market studies, help form a product strategy for internal and external project teams. You will be closely collaborating with teams to align on vision and deliver results for both players and the business. In this role, you will cultivate a culture of continuous improvement and product excellence, driving innovation and iteration to ensure our products evolve and deliver long-term value
.

In addition to driving product discovery, this role will lead a cross‑functional taskforce to launch the company’s first Publishing initiatives
. includes not only designing the initial publishing framework, but also driving execution across 2–3 publishing projects by the end of next year. This role will be responsible for guiding the strategic direction, operational coordination, and successful delivery of these initiatives.

This role is a full‑time, on‑site position based 5 days a week at our Downtown Vancouver studio.

• Key Accountabilities
• New Product Discovery & Incubation:
• Define and champion the organization’s new product discovery vision and strategy, including identifying target markets, defining strategic opportunity areas, and establishing a framework for new product exploration.
• Conduct and synthesize market analysis, competitive intelligence, and business analysis to identify key trends, emerging opportunities, and potential areas for new product development.
• Collaborate with the Player Insights team to define research objectives and leverage user insights to inform strategic product direction and identify unmet player needs.
• Collaborate with cross‑functional stakeholders (e.g. Design, Finance, Marketing, Product, Player Insights) to evaluate the feasibility and potential of new product concepts and provide strategic guidance on their development.
• Create compelling business cases for prioritized new product opportunities, outlining market potential, value propositions, and financial projections, to secure executive buy‑in and investment.
• Establish clear success metrics and reporting mechanisms for the new product discovery process, tracking progress against strategic goals and identifying areas for improvement.
• Effectively transition prioritized product opportunities and strategic recommendations (including supporting documentation) to dedicated product teams for further development and execution.
• Publishing Framework Development:
• Design and implement the company’s first internal publishing framework.
• Lead a cross‑functional taskforce in publishing new projects that are player‑informed and production‑aligned, ensuring alignment across teams and accountability to milestones, budget, and product goals.
• Create structures for evaluating product‑market fit, go‑to‑market strategies, and player segmentation as part of publishing readiness.
• Partner with internal stakeholders to define publishing success criteria, including player adoption, engagement metrics, launch quality, and market performance.
• Establish clear roles, workflows, and decision‑making structures for cross‑functional publishing collaboration.
• Build and evolve publishing operational tools and templates (e.g., launch playbooks, readiness checklists, performance dashboards).
• Monitor publishing progress, elevate risks, and track performance post‑launch to inform continuous improvement and build internal publishing capability.
• Collaboration and Communication:
• Collaborate with cross‑functional teams (Data, Business Intelligence, Marketing, Player Insights, Business Development, and…