Sr Product Manager - Virality, Referrals & KOL

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Manager – Virality, Referrals & KOL based in Canada.

As a Senior Product Manager specializing in virality, referrals, and Key Opinion Leader (KOL) growth, you will lead strategic initiatives designed to accelerate customer acquisition and drive sustainable business growth. You will own the development and optimization of viral product experiences, referral programs, and creator-led acquisition channels, turning engaged audiences into valuable new transacting customers. Working at the intersection of product innovation, growth strategy, data analytics, and influencer partnerships, you will build scalable solutions that encourage organic sharing and customer advocacy.

You will define ambitious acquisition targets, optimize conversion funnels, and ensure that growth initiatives deliver measurable commercial returns. Collaborating with engineering, design, marketing, data, and core product teams, you will shape the entire journey from audience engagement to first transaction and long-term retention. This is an opportunity to make a significant impact within a fast-paced, global financial technology environment.

• Own the product strategy and roadmap for viral growth, referrals, creator-led acquisition, and KOL-related initiatives, establishing ambitious new transacting user (NTU) targets supported by measurable growth models.
• Design, launch, and scale referral and sharing experiences that encourage customers to introduce products and services to their networks while creating value for senders, recipients, and the business.
• Develop referral incentive structures based on sustainable acquisition economics, ensuring programs achieve targeted customer acquisition costs and payback periods without excessive reliance on promotional incentives.
• Build and optimize the complete audience-to-customer journey, transforming recommendations, creator audiences, and referrals into meaningful product engagement and first transactions.
• Collaborate with onboarding and core product teams to create seamless customer journeys that improve activation, conversion, and long-term engagement.
• Own the Consumer product roadmap for the KOL Platform, delivering new features, continuous improvements, and reliable measurement and commercial tools for creators, affiliates, and partners.
• Develop creator-focused tools and experiences across mobile applications and web platforms, enabling Key Opinion Leaders, content creators, and high-performing referrers to invite their audiences and generate valuable new customers.
• Understand the different motivations and behaviors of customers, creators, KOLs, and referral partners to develop effective engagement and acquisition experiences.
• Optimize acquisition economics by managing customer acquisition costs and gross-margin payback against defined targets, accounting for incentives, partner commissions, operational expenses, and fraud-related costs.
• Evaluate acquisition performance using downstream retention, customer lifetime value, and revenue contribution to identify the most effective growth opportunities.
• Improve viral growth metrics, including sharing conversion, invitations per sender, invite-to-first-transaction conversion, repeat sharing, and referral loop velocity.
• Design and execute experiments to validate growth hypotheses, improve conversion rates, and demonstrate measurable incremental customer acquisition.
• Establish reliable measurement frameworks by validating tracking instrumentation, defining performance metrics and guardrails, and conducting statistically sound experiments.
• Distinguish attributed acquisition activity from genuinely incremental growth, interpret uncertainty accurately, and ensure performance improvements remain sustainable as programs scale.
• Work cross-functionally with product, engineering, design, data, lifecycle marketing, and commercial teams to align priorities and deliver impactful growth initiatives.

• Proven experience as a Senior Product Manager or in a comparable product leadership role, with a strong track record of building and scaling successful growth-oriented products or features.
• Demonstrated experience developing a product, tool, or customer experience that achieved significant organic adoption beyond its initial audience, with the ability to explain the drivers of its success and personal contribution.
• Repeated…