Social Content Creator & Strategist

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Base pay range

$10.00/hr - $15.00/hr

Location: Remote
Type: Contractor (Part-Time, 20h/week, with potential to scale)
Reports To: Project Manager & Production Lead

Application link:

Who We're Looking For

We’re hiring a Social Content Creator & Strategist with a strong editorial sense and working knowledge of short-form video content across Tik Tok, Instagram Reels, You Tube Shorts, Linked In, X/Twitter, and Substack. This role requires someone deeply connected to U.S. social culture, news cycles, and creator-driven content, who knows what’s trending and how to translate a thought‑leader’s voice into engaging content across platforms.

Key Responsibilities Short-Form Video Content Direction

• Develop strategic short‑form video concepts for Tik Tok, Instagram Reels, You Tube Shorts, and Linked In.
• Use raw or archival footage to map out video ideas and formats.
• Provide clear editorial direction and references to editors, including hooks, pacing, captions, and tone.
• Ensure edits feel native to the platform and reflect current visual and cultural trends.

Social Media Trend Awareness & Content Repurposing

• Stay up to date with platform trends, audio trends, editing styles, and viral formats.
• Propose new video ideas, hooks, and transitions inspired by current social media culture.
• Identify ways to repurpose long‑form content into short‑form clips, carousels, or quote graphics.
• Adapt and remix existing content into fresh formats for Tik Tok, Reels, and carousels.
• Write core copy and hooks; collaborate with Marketing Assistant on captions and variations.
• Analyze competitor content and suggest improvements or new approaches.
• Analyze what other thought leaders are doing, identifying whitespace and opportunities to differentiate.

Content Strategy & Editorial Cohesion

• Lead the editorial tone across content formats in collaboration with the Producer and brand strategist.
• Translate brand pillars into weekly content themes and multi‑platform ideas.
• Create structure around idea‑to‑content flow from Substack essays to POV clips, carousels, and social posts.
• Ensure consistent voice, tone, and storytelling across all platforms.

Platform Growth & Content Optimization

• Review content performance and share insights on what’s working or needs iteration.
• Collaborate with the team to refine tone, hooks, or angles to maximize impact.
• Recommend ways to optimize video structure, captions, and publishing timing based on analytics.
• Contribute ideas around how AI tools and automation could streamline the creative workflow and content ideation process.

Workflow & Delivery

• Use Click Up to manage all content ideas and track status.
• Deliver clean, organized creative briefs, video references, and visual examples to editors.
• Apply revisions and updates quickly and clearly.
• Communicate proactively with the internal team to align on deliverables and timelines.

Key Performance Indicators (KPIs)

• Delivery of content aligned with brand voice and editorial strategy.
• Execution of weekly content calendar with trend‑aware, high‑quality deliverables.
• Strong contributions to brainstorms and strategic ideation.
• Growth in platform engagement and content performance.
• Cohesive storytelling and tone across all formats.
• Efficient communication and handoff process with editors and creative collaborators.
• Ability to manage and deliver a healthy mix of evergreen, reactive, and archival‑based content weekly.

What You Bring Required Skills & Experience

• 2+ years working on social‑first content strategies across platforms.
• Working knowledge of short‑form editing and what makes a video perform.
• Strong storytelling instincts and understanding of editorial tone and timing.
• Ability to repurpose long‑form formats into digestible, high‑performing short‑form content.
• Up‑to‑date with platform trends, meme culture, and U.S. news cycles.
• Familiarity with creator economy voices and how to build a thought‑leadership brand.
• Confident in writing hooks, video references, content scripts, and caption direction.
• Clear communicator who works well with production teams and creatives.
• English fluency required.

Preferred Qualifications

• Experience…