Senior Producer, Audience ; English Services); On-Site

Position: Senior Producer, Audience Growth(English Services) (On-Site)
Position Title:

Senior Producer, Audience Growth(English Services) (On-Site)
Status of Employment:

Temporary Long-Term (Fixed Term)
Position Language Requirement:

English Language

Skills:

English (Reading), English (Speaking), English (Writing)
Work at CBC/Radio-Canada At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date::59 PMSenior Producer, Audience Growth(English Services) (On-Site)
CBC British Columbia is looking for an experienced newsroom leader who understands how to create content that will grow younger audiences where they look for it - on their phones.

This is a full-time, temporary 10-month position.

As CBC News prioritizes the needs of mobile and streaming audiences and delivers content that aligns with our strategic objectives, the new senior producer of audience growth ensures CBC's content directly connects with people who live and work in the province, including new and younger Canadians. You understand what people want to consume — and where, when, and how they want to consume it.

You are obsessed with optimizing display content - the headlines, images and framing that audiences first see when they encounter our stories across platforms.

You bring a deep understanding of platform behaviours, effective publishing practices, video formats, SEO, comments, moderation and audience expectations. You understand and keep up to date on industry trends and technologies. You know how to package compelling text and video for CBC’s mobile and streaming news apps, as well as third‑party platforms like You Tube and Tik Tok.

As a strong editorial leader reporting to the executive producers of CBC British Columbia, you work closely with reporters and producers to ensure daily digital storytelling is innovative, timely and consistent with CBC's Journalistic Standards and Practices. You work in conjunction with the wider Audience Growth team to support best practices that set us up to win on mobile and streaming platforms.

You are constantly communicating learnings and data back to the teams.

The position requires full-time, on-site presence at the Vancouver CBC Office.

Key Responsibilities:

Provide and interpret audience data to newsroom leaders to help inform their programming decisions.

Provide clear, actionable feedback to teams on audience needs and publishing and packaging fundamentals.

Work in partnership with CBC News’ Audience Growth team to:

Communicate audience insights and context across all platforms to daily news teams.

Establish best practices across platforms to deliver on measurable audience growth goals for CBC News.

Optimize high-performing local stories (including photos, graphics headlines, story-framing, sidebars, etc.).Evolve tactics for growing local audiences, including new platform experiments (e.g., Whats App).Identify training needs across the newsroom.

Partner with EPs and MEs to set regional audience targets aligned with engagement objectives.

Make quick editorial decisions under pressure in complex, time‑sensitive environments.

Work closely with teams to get breaking news to the audience quickly and cohesively.

Monitor trends across digital media and adapt workflows and publishing strategies as needed.

Partner with executive producers and CBC British Columbia’s Managing Editors to…