Senior Manager, Design

Position: Senior Manager, Experience Design
About the Role  The Senior Manager of Experience Design leads an Experience Design team responsible for shaping cohesive, intuitive and highly crafted player experiences across EA SPORTS FC. The role requires a strong creative point of view, deep experience in designing interactive experiences, and the ability to inspire teams to think beyond traditional interface patterns. The post-holder reports to the Experience Design Director and works within a major product area of EA SPORTS FC.

Key Responsibilities   Lead the Experience Design direction for a major product area within EA SPORTS FC, ensuring experiences are cohesive, intuitive, immersive, accessible and aligned with broader product and franchise goals.
Manage and mentor a multidisciplinary Experience Design team across locations, supporting career growth and high performance.
Establish and maintain a high creative and quality bar across interaction design, UI, visual craft, motion and the overall player experience.
Guide teams through complex concept and exploration phases, translating broad creative opportunities into clear direction, priorities and compelling, executable solutions.
Challenge teams to think beyond traditional screens and menu-to-menu interactions, considering how spatial design, environments, motion, sound, transitions and micro-interactions can create a more immersive and integrated player experience.
Partner closely with Game Design, Production, Art, Engineering, Technical Design, User Research, Brand and other Experience Design leaders to establish priorities, roadmaps and creative direction.
Champion systems thinking and partner with Design System leadership to evolve shared patterns, components and governance while maintaining consistency across the product.
Oversee team planning, estimation, resourcing and delivery, identifying skill or capacity gaps and partnering with leadership on hiring or external support when needed.
Champion emerging technologies, new interaction models and design innovation that can meaningfully improve the player experience.
Required Experience & Qualifications   10+ years of experience designing and delivering shipped, player-facing experiences for AAA or high-complexity games, with strong conviction in spatial design standards and experience creating rich spatial UI and navigation mechanics.
Expert understanding of interaction design, interface design, information architecture, visual hierarchy, typography, composition, motion and accessibility.
A portfolio demonstrating high-quality interactive experiences, mastery of visual craft, exceptional systems thinking and thoughtful end-to-end design solutions, including problem discovery, detailed design solutions, prototypes, behaviours and rationale.
Capability to reframe UI/UX as a broader tool for player interaction, bridge the gap between level design and traditional UX, and guide teams away from menu-centric approaches.
Ability to design beyond traditional 2D menus and UI transitions, integrating user experience seamlessly into 3D environments and hybrid 2D/3D problem spaces.
Experience designing unified onboarding, tutorials or contextual user-guidance systems within complex spatial or interactive environments.
Experience applying qualitative and quantitative insights, player motivations and design strategy to inform end-to-end experiences.
Ability to balance player needs, creative ambition, technical constraints, production realities and business objectives.
Strong experience leading concept development and translating broad product and creative opportunities into clear design direction and scalable, production-ready experiences.
Strong creative judgement and the ability to articulate design strategy, provide actionable critique, and…