Senior Growth Marketing Associate- Mandarin& English Speaking

Fantuan was founded in Vancouver, Canada in 2014. With a mission of “life made easier,” we are a technology company which provides a one-stop platform connecting people and their local community. Our services include connecting consumers with local restaurants (Fantuan Delivery), providing forums for restaurant reviews and coupons (Fantuan Reviews), connecting errand service providers with customers (Fantuan Rush), and e-commerce and marketing services.

We are one of the top life-services platforms in North America, currently operating across Vancouver, Toronto, Montreal, Los Angeles, New York, Chicago, Sydney,Melbourne, and other metropolitan areas in Canada and the USA and Australia.

• Lead the end-to-end planning, coordination, and execution of platform-side (C-end) marketing campaigns. Develop monthly campaign plans and large-scale marketing initiatives based on business goals, user needs, and city-level performance, and take ownership of campaign outcomes.
• Develop a deep understanding of platform business logic, user operation strategies, and city-level differences. Design targeted campaign strategies tailored to different city stages and objectives, and ensure high-quality execution across cities.
• Drive full-cycle execution of large-scale platform campaigns, including theme ideation, mechanism design, resource integration, scheduling, cross-team collaboration, risk management, and post-campaign analysis.
• Coordinate and execute both in-app and off-platform promotion strategies during campaigns, including but not limited to in-app placements, push notifications, SMS, email, social media, and private traffic channels, to maximize reach and conversion.
• Manage C-end design requirements by translating business goals into clear design briefs. Oversee the delivery of key visuals, promotional materials, landing pages, and daily operational design assets, ensuring timely and high-quality output.
• Collaborate closely with cross-functional teams (Product, Engineering, Design, Data, and City Operations) to define and drive marketing and user operation requirements, ensuring smooth rollout of campaigns and features.
• Utilize platform backend systems and C-end operational tools to configure, manage, troubleshoot, and optimize campaigns, improving execution and operational efficiency.
• Support day-to-day C-end operations, including campaign setup, resource allocation, scheduling support, cross-team coordination, and other user growth-related initiatives.
• Establish data monitoring and performance evaluation frameworks for campaigns and operational projects. Analyze key metrics such as impressions, clicks, participation, conversion, and retention, and provide actionable insights for continuous optimization.
• Stay updated on industry trends, competitor strategies, and user feedback to continuously improve campaign mechanics, communication effectiveness, and operational frameworks.

• Bachelor’s degree or above, with 3+ years of experience in C-end marketing campaign operations, user operations, growth operations, or related fields. Experience in internet, local services, e-commerce, or food delivery industries is preferred.
• Strong business acumen with the ability to quickly understand platform business models, core metrics, and city-level differences, and develop effective operational strategies accordingly.
• Proven creativity and campaign planning skills, with the ability to generate innovative ideas and drive complex projects to execution.
• Strong data analysis skills and result-oriented mindset. Ability to identify issues, validate outcomes, and optimize strategies based on data. Proficiency in Excel, SQL, or BI tools is a plus.
• Excellent…