Manager, Digital Marketing

Are you looking to grow your career and make an impact across communities in BC? Look no further than HEABC, the Health Employers Association of British Columbia. We contribute to the growth and sustainability of the BC health care system.

We are proud to offer:

• In office or hybrid work environment – flexibility that suits your needs.
• Four weeks of vacation, earned in your first year of employment & 13 statutory holidays.
• Comprehensive health & dental benefits, with immediate coverage upon starting.
• Pension Plan – BC’s Municipal Pension Plan is one of the largest pension plans in Canada and provides secure retirement income to plan members.
• Training and development opportunities – HEABC supports your continuing education & growth.
• A work environment which values work-life balance, respect, recognition, teamwork, and inclusivity.
• The opportunity to make a positive contribution to the BC health care system through your work.

HEABC leads and supports the strategic planning related to human resources and labour relations on behalf of British Columbia’s publicly funded health employers. HEABC is responsible for negotiating provincial agreements for 138,000 unionized health care employees including nurses, physician residents, ambulance paramedics, health science professionals, and more.

HEABC’s Human Resources, Strategies & Services (HRSS) department is responsible for the administration of a number of Health Human Resource initiatives across the province. The department includes Health Match BC, Locums for Rural BC, Practice Ready Assessment BC, the BC Care Aide and Community Health Worker Registry, and Compensation and Classification services.

Join our highly talented team in a culture of learning, innovation, and visionary thinking.

The successful candidate may be permitted to work in a hybrid model (combination of in-office and flexible work location) and will live within commuting distance of our Vancouver office.

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Reporting to the Senior Director, Marketing and Communication, the Digital Marketing Manager (“the Manager”) balances strategic leadership with operational excellence to ensure HEABC’s digital communications are accessible, measurable, and aligned with public sector standards of accountability, transparency, and service excellence. The Manager is responsible for leading the organization’s digital presence, brand stewardship, and integrated campaign execution across all web, search, and social platforms.

This work includes HEABC and all managed brands. The Manager is an expert in website strategy and design oversight, SEO, integrated campaign management, social media content strategy, and KPI reporting and performance analysis.

The successful candidate will:

• Develop and execute integrated digital marketing strategies aligned with organizational priorities.
• Provide strategic advice and digital expertise to internal teams and leadership.
• Lead end-to-end campaign management, including planning, execution, optimization, and post-campaign evaluation across multiple channels including web, email, paid media, and social platforms.
• Lead website strategy, UX enhancements, and CMS governance (Word Press and enterprise platforms).
• Develop and implement comprehensive SEO strategies (technical and content-driven).
• Establish digital KPIs, build dashboards, and provide performance reporting.
• Build and maintain strong relationships with internal teams, external partners, and vendors.
• Apply change management practices to support adoption of digital strategies and tools.

Successful completion of a bachelor’s degree in marketing, Communications, Digital Media, or a related field, supplemented by a minimum of five (5) years of progressive…