Web Campaign Ops Lead

• Austin
• Texas
• United States of America

Role

212148

Worker Type

Regular Employee

Studio/Department

Marketing

Work Model

Hybrid

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Electronic Arts is looking for a Web Campaign Ops Lead who can bring clarity, coordination, and craft to the way we communicate with players across email, web, and in-game messaging. You’ll be responsible for the production and execution of high-quality, player-centric communications that complement our games, guide players through their journeys, and strengthen their relationship with our franchises.

This role acts as a bridge between CRM and multiple functional areas across EA: game teams (Studios), Brand/Marketing, Merchandising/ecommerce (Global Operations), and more. You’ll champion consistency and harmony across CRM channels to give players a unified, accessible, and meaningful content journey — whether they’re reading an email, landing on a web page, or interacting with a live service moment in-game.

You will report to the Director, CRM Campaigns.

• Drive alignment between web experiences, email content, and in-game moments to ensure a cohesive and intuitive communication ecosystem.
• Translate franchise beats, live service updates, promotions, and seasonal content into connected messaging journeys that reduce friction and enhance clarity for players.
• Ensure the websites and related CRM surfaces meet EA’s accessibility, UX, and content design standards.

End-to-End Campaign Production

• Work closely with CRM colleagues, Creative (copy & asset production), Localization, QV, and franchise partners to publish personalized, accurate, and timely player communications across web channels, with an understanding of how the messaging crosses platforms. As we build our team and technology capabilities, our remit will cover email, web, and in-game messaging.
• Build and manage content calendars that support franchise goals, live ops schedules, engagement campaigns, and global campaign beats.
• Partner with Franchise Strategists (CRM), Brand, and Product Management to understand upcoming content, opportunities, and player needs.
• Ensure CRM messaging supports gameplay goals, retention objectives, and overall player satisfaction without causing cognitive overload or repetition.

Tooling, Process, & Operational Excellence

• Serve as a key user of EA’s CRM and content production tooling (iterable, internal platforms, content management systems, email & web modules).
• Champion and organize workflow improvements, documentation, naming conventions, segmentation standards/personalization, and QA processes.
• Surface system gaps and collaborate with Franchise, Engineering and Product partners to enhance automation, targeting, and content delivery capabilities.

Insights, Data, & Optimization

• Partner with analytics teams to define measurement plans, segmentation logic, and success criteria.
• Run structured experiments across content, timing, and cross-channel sequencing.
• In collaboration with the analytics team, produce and socialize clear insights and recommendations that help teams refine messaging strategy and elevate the player experience.
• Facilitate and participate in planning sessions, reviews, and milestone check-ins for CRM initiatives.
• Communicate timelines, dependencies, risks, and opportunities with clarity and calm.
• Advocate for the player by ensuring messaging is respectful, relevant, and grounded in data-informed understanding of player behavior.

What You Bring

• 4–7 years of CRM, lifecycle marketing, production, or digital content publishing/operations experience — ideally in games, entertainment, or consumer digital products.
• Proven success producing content across web, email and/or message-based channels.
• People management experience, whether it be a team lead, supervisor, and/or direct manager, is an asset.
• Hands‑on experience with content management systems (e.g., Contentful,…