Social Media Manager
Job in
Vancouver, BC, Canada
Listing for:
Kabam
Full Time
position
Listed on 2026-03-07
Job specializations:
-
Entertainment & Gaming
-
Marketing / Advertising / PR
Marketing Communications
Job Description & How to Apply Below
In this role, you can expect to:
Social Strategy & Channel Management:Define and drive the long-term strategy for Kabam’s social media presence across Tik Tok, Instagram, Twitter/X, You Tube, Facebook, Threads, and emerging platforms.Achieve growth targets and engagement goals, ensuring channels consistently elevate Kabam’s brand and act as trusted touchpoints for players.Proactively stay ahead of industry trends and platform innovations to evolve Kabam’s social media approach.Campaign Leadership & Execution:Lead the planning, development, and execution of social campaigns tied to product launches, live ops, community events, and key cultural moments to drive player engagement.Produce content calendars to ensure marketing roadmaps are tightly aligned and integrated with business priorities.Drive cross-functional collaboration to ensure product marketing, game dev, community, and growth teams are aligned on social strategy.Content Development:Provide creative direction and strategic guidance to internal teams to produce highly engaging, high quality content such as short-form videos, copy, images, memes, and campaigns.Ensure all content strengthens Kabam’s brand voice and resonates with gaming audiences.Champion new content formats and storytelling approaches to keep Kabam at the forefront of gaming social media trends.Performance & Insights:Own the reporting that tracks and analyzes social performance, reporting regularly on KPIs (engagement, reach, follower growth, sentiment, creative effectiveness) and drive actionable insights and recommendations to optimize future campaigns.Provide actionable recommendations and regular updates to senior leadership to optimize campaigns and content strategies ensuring continuous improvement and innovation over time.Community & Event Amplification:Lead Kabam’s social amplification of community and fan events (e.g., conventions, player events) with timely and engaging social amplification.Extend Kabam’s presence beyond the event floor to energize the broader community.Collaboration & Partnerships:Manage relationships with IP holders such as Marvel to ensure alignment with brand guidelines and support integration with their social channels.Partner and collaborate with Product Marketing, Community, Growth, and game studios to ensure social campaigns reflect that business priorities are aligned with marketing and game development goals.To be successful in this role, your background includes:
5+ years of professional experience managing social media, ideally in gaming or entertainment.Experience.Deep familiarity with Tik Tok, Instagram, Twitter/X, You Tube, and Facebook.Solid understanding of what drives engagement across platforms.Experience with analytics and scheduling tools such as Sprout, Hootsuite, or native platform dashboards a plus.Creative mindset with strong writing, ideation, and storytelling skills.Ability to adapt quickly in a live-service game environment where business objectives and priorities change fast.Passion for gaming—especially free-to-play mobile games. Familiarity with Marvel Contest of Champions is a huge plus.Basic familiarity with creative tools like Photoshop or Premiere is a plus, but not required.Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people:
Extended Health Coverage: effective day one, no waiting period! Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.DEIB Benefits: DEIB is important to us and to our people - that’s why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs.Flexible Spending Accounts: our benefits are built on a flex credit model, so you’re able to choose the coverage levels that are right for you, and allocate the rest to a group RRSP/TFSA, Health Spending account, and/or Personal Spending Account.RRSP Matching: everyone retires eventually, and we help…
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