Lead Game Product Manager - Madden Mobile

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs, and cross-platform digital experiences.

Live Service Ownership

• Partner with a cross-functional team to drive product performance, contributing to key outcomes across acquisition, engagement, retention, and monetization.
• Build live ops that maximize player engagement and monetization throughout the product lifecycle.
• Model, analyze, and optimize in‑game economies and monetization systems to balance player experience with business performance.
• Lead a data‑driven culture of hypothesis, experimentation, validation, and iteration.
• Develop and implement game health review cycles that synthesize internal metrics, player feedback, and market signals to drive product improvements.
• Partner with Marketing to drive top‑of‑funnel growth strategies, ensuring acquisition efforts are aligned with in‑game onboarding and early player experience.

Strategic Vision

• Act as a strategic thought partner to senior leadership.
• Conduct competitive and market research to identify trends, emerging mechanics, and untapped opportunities.
• Provide insights that prioritize the product roadmap, articulate risk/reward trade‑offs, and build compelling business cases for key investments.
• Be a passionate advocate for the player deeply understanding who our American Football fans are, what motivates them, and how we build products they love and return to.

People & Organization

• Mentor and develop other Product Managers, sharing your expertise and helping raise the bar on product craft.
• Be a source of learning and a model of best practices, combining your unique background with a genuine growth mindset.
• Collaborate with Producers, Game Designers, Engineers, and external partners to align cross‑functional teams around shared product goals.

• 5+ years of experience in product management, with meaningful experience in live service F2P games.
• Proven track record of owning and improving a live
  
  F2P title through its product lifecycle, including delivery of features, live ops events, and post‑launch optimization.
• Deep understanding of F2P game ecosystems, including player lifecycle management, spending behaviors, monetization design, and UA economics.
• Strong analytical skills, with experience defining and tracking KPIs, building business cases, and making data‑informed decisions. Forecasting and modeling experience a plus.
• Experience designing and running A/B tests and translating results into clear product action.
• Ability to craft wireframes and detailed product specifications, and present work confidently to executive stakeholders.
• Outstanding written and verbal communication skills, with the ability to align cross‑functional teams around a product vision.
• A player‑first mentality and genuine passion for games.
• BA/BS in a quantitative or technical discipline (math, economics, engineering, finance), or MBA a plus.
• Highly desirable: A passionate football fan with a strong understanding of American Football and the EA SPORTS brand.

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

• British Columbia (depending on location e.g. Vancouver vs. Victoria) *$111,600 - $152,800 CAD

Pay is just one part of the overall compensation  Canada, we offer a package of benefits including vacation (3…