Senior Producer, User Generated Strategy; UGX

Position: Senior Producer, User Generated Experience Strategy (UGX)
Company Overview
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

About the Role
Central Technology is the force multiplier, accelerating creative opportunity and progress ’re a world‑class community of technologists, innovators, strategists, and orchestrators transforming interactive entertainment. Together, we power the platforms, AI‑driven tools, live services, and infrastructure that ensure global scale, secure player experiences, and unlock bold new possibilities.

Creative Innovation sits at the intersection of emerging technology, creative craft, and game‑making—developing the tools, partnerships, and breakthroughs that help EA’s studios create more ambitiously. We innovate shoulder to shoulder with game teams, pushing the boundaries of what’s possible, and our work reaches players through the world’s most beloved games.

The challenge ahead:
Reporting to the Head of Product in Creative Innovation, you will lead overall execution of EA's UGX (User Generated Experience Strategy) by partnering with technology, legal and product stakeholders across multiple game teams and central teams.

Responsibilities

You will oversee a central UGX budget and disburse funds at important milestones according to a comprehensive product roadmap.

Evolve EA’s UGX strategy by integrating new insights and learnings from internal sources and ongoing competitive market analysis.

Establish KPIs to evaluate the short‑term and long‑term upside of UGX investments.

Prioritize competing UGX investment asks against short‑term and long‑term benefits based on game team and technology requirements.

You will manage a team of producers responsible for owning subsets of studio needs end to end.

You will oversee and drive execution of UGX pillars focusing on moderation, monetization and content creation / curation as funded projects in appropriate teams across the company.

Evaluate long‑term UGX portfolio scenarios in relation to company P&L goals.

Implement player‑centric UGX pillars with an emphasis on driving acquisition, retention, and lifetime engagement.

Advocate and educate external stakeholders about the significance of UGX and partner with Corporate Communications to drive broad awareness of EA’s UGX strategy.

Qualifications

Experience developing and delivering a large‑scale UGX program in the video game industry.

Experience leading cross‑functional teams consisting of both direct and dotted‑line reports.

Demonstrated change management skills: establish new operational guidelines where none exist and lead stakeholders through the journey of developing new capabilities.

Understanding of basic legal, community, content, and technological opportunities associated with UGX.

Financial experience in cost modeling and optimization.

You have navigated a complex, matrixed organization and made decisions based on input from different stakeholders with different priorities.

12 – 15 years experience as a product owner of a consumer‑facing technology, platform, service or experience.

BA or equivalent degree in a relevant field.

Pay Transparency - North America
Compensation and Benefits
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

Pay Ranges

British Columbia (depending on location e.g. Vancouver vs. Victoria) *$190,500 - $267,300 CAD

Ontario *$190,500 - $256,100 CAD

Pay is just one part of the overall compensation  Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top‑up to EI/QPIP benefits up to 100% of base salary when you welcome…