Director, Product Management - Cosmetics; Apex Legends

Job Title: Director, Product Management – Cosmetics

Location: Los Angeles, CA

Work Model: Hybrid

Company: Respawn Entertainment

Founded in 2010, Respawn Entertainment is the Academy Award‑winning studio behind Apex Legends, Titanfall, and Star Wars™ Jedi titles. Join us to help shape the future of one of the world’s leading live service franchises.

As Director of Product Management, you shape how millions of players engage with Apex Legends through thoughtful, player‑first live service and monetization experiences. Your decisions influence long‑term retention, trust, and satisfaction while supporting sustainable franchise growth. You balance business outcomes with gameplay integrity, helping Apex evolve while staying true to what players value most.

• Own the product strategy for cosmetics, including skins, personalization features, and cosmetic‑driven live service initiatives.
• Define and drive roadmaps for cosmetic content, store experiences, events, and progression systems tied to player expression.
• Partner closely with art, design, production, and brand teams to deliver high‑quality, culturally relevant cosmetic offerings.
• Guide cosmetic monetization systems that prioritize player value, clarity, and long‑term trust.
• Use player insights, market trends, and performance data to optimize cosmetic offerings, pricing, and release strategies.
• Collaborate with publishing, licensing, and franchise partners to deliver impactful IP collaborations and themed content.
• Identify opportunities to innovate in customization, personalization, and cosmetic engagement systems.
• Lead and develop a team of product managers, setting clear goals, priorities, and success metrics.

• 8+ years of product management experience, including leadership on live service or content‑driven products.
• Proven experience owning or contributing to cosmetic, personalization, or digital goods strategies.
• Experience working on F2P or live service games with cosmetic monetization systems.
• Background supporting PC or console titles; mobile experience is a plus.
• Experience partnering with creative teams (art, design, brand) to deliver player‑facing content.
• Experience leading teams through roadmap planning and live operations.
• Expertise in cosmetic systems, player expression, and digital goods strategy.
• Strong understanding of player‑first monetization and virtual economies.
• Data‑informed decision making, including pricing, segmentation, and content performance.
• Creative sensibility paired with product rigor—balancing art, player desire, and business goals.
• People leadership, team development, and product craft mentorship.
• Clear communication and ability to align diverse stakeholders across creative and business functions.

Pay is just one part of the overall compensation at EA.

• British Columbia (e.g., Vancouver vs. Victoria): $160,700 - $224,700 CAD
• California (e.g., Los Angeles vs. San Francisco): $193,100 - $296,500 USD

In the U.S., the benefits package includes paid time off (3 weeks per year to start), 80 hours of sick time per year, 16 paid company holidays, 10 weeks paid time off for bonding with a baby, medical/dental/vision insurance, life insurance, disability insurance, 401(k) for full‑time employees, and possible bonus and equity.

In Canada, the benefits package includes vacation (3 weeks per year to start), 10 days of sick time per year, paid top‑up to EI/QPIP benefits up to 100% of base salary for new children (12 weeks maternity, 4 weeks parental/adoption), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan for full‑time employees, and possible bonus and equity.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law.

EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.