Demand Generation Director at EA

Join Electronic Arts as the Demand Generation Director in Redwood City, CA. Expand media excellence to enhance gaming franchise visibility through strategic campaigns in a hybrid setup.

In this essential leadership role, you will work closely with the Sr. Director Franchise Media, focusing on enhancing demand generation media capabilities across various gaming platforms. You'll lead a skilled team, ensuring that EA's campaigns meet the highest standards of innovation and effectiveness in the evolving industry. Your focus on partnerships and media features will drive better outcomes for our games.

Key Responsibilities:

• Lead a team of demand generation media specialists

• Set media innovation standards across all campaign channels

• Prioritize media features with partner platforms

• Formulate strategies for media platform evolutions

• Create framework for franchise media investments

Requirements:

• 10+ years in brand media and gaming demand creation

• 5+ years of leadership influence

• Experience with AAA gaming budgets

• Expertise in user acquisition and measures

• Degree in marketing or quantitative field

Shape the future of gaming media experience with Electronic Arts.
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