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Digital Advertising Specialist

Job in Vancouver, BC, Canada
Listing for: Go Auto
Full Time position
Listed on 2026-01-28
Job specializations:
  • IT/Tech
    Digital Marketing, Social Media Marketing, SEO, Data Analyst
Job Description & How to Apply Below
Position: Digital Advertising Specialist )

Job Description

Digital Advertising Specialist (Intermediate – Senior)

Drive measurable impact across one of Canada’s largest automotive groups.

At Go Auto, we don’t just run ads. We move markets. Our digital team leads automotive advertising innovation, managing millions in spend across Google, Meta, Tik Tok, and programmatic platforms.

Over the past three years, we’ve grown from two specialists to five, reflecting our continued investment in people and performance as we expand our in-house capabilities. If you are data-driven, curious, and ready to lead optimization at scale, this is where your expertise thrives.

Your Role

You’ll also enjoy flexible hours, three weeks’ vacation to start, and strong professional growth opportunities.

As a Digital Advertising Specialist, you’ll take full ownership of your campaigns and the results they deliver. You’ll operate as both strategist and hands-on specialist, building, optimizing, and analyzing digital campaigns across Google, Meta, Tik Tok, and emerging programmatic channels.

You’ll work within a small, focused team where autonomy and accountability go hand in hand. Collaboration with other specialists, creative partners, and leadership will be key as you develop strategies that perform at scale across Go Auto’s network.

You also know that lasting performance comes from curiosity, testing new formats, evolving audience structures, and turning insights into measurable growth.

Your work will directly influence how Go Auto advertises, measures success, and evolves its digital ecosystem. You’ll have the freedom to innovate, the support to grow, and the satisfaction of seeing the impact of your work every day.

Key Responsibilities and Requirements

  • Build and manage cross-platform campaigns across Google, Meta, Tik Tok, and programmatic.
  • Monthly OEM offer updates
  • Analyze data to uncover growth opportunities and shape account strategy.
  • Experiment with ads and work with teams to improve performance and tracking accuracy.
  • Support the Dealer Team with digital advertising tasks and requests.
  • Assist in the growth of those around you. A rising tide lifts all boats.
  • Hiring Process

  • Submit your application (case examples appreciated)
  • Screening call (10 minutes)
  • Interview (1 hour) with Department Head and Senior Specialist
  • Expectation Alignment
  • Experience/Wins
  • Growth Goals
  • Final interview (1 hour)
  • Team and Culture (50%)
  • Director of Marketing (50%)
  • What Success Looks Like

  • First Month: You are getting the hang of the auto industry, our accounts & strategies, and where we are focusing our efforts.
  • 3 Months: You are confidently managing campaigns, understanding Go Auto’s structure, and whipping through the minor day to day tasks outside of optimization.
  • 6 Months: You are improving the performance of your accounts through structured testing, creative experimentation, and scalable optimizations.
  • 12 Months
    :
    You are supporting cross-channel strategies that connect paid media, tracking, and reporting into one cohesive ecosystem. You are mentoring coordinators on optimization and automation, setting new standards for how performance is achieved and still learning yourself.
  • Who You Are

  • Analytical and driven by data-backed decision-making.
  • Calm and effective under pressure.
  • Communicative, confident, and collaborative.
  • Curious about technology and open to experimentation.
  • Focused on maximizing impact with smart time management.
  • What You Bring

  • Minimum 4 years of direct experience managing Google Search and other digital ad campaigns.
  • Proven results across Google Ads and Meta. Tik Tok and programmatic experience are strong assets.
  • Proficiency with GA4, data analysis, and audience building.
  • Experience with Excel, PowerPoint, and Word. Familiarity with Asana is a plus.
  • Google certifications in Search, GA4, and Video are helpful.
  • Agency experience is valued as it shows you can think strategically, move fast, and handle variety with confidence.
  • Why You’ll Love Working Here

  • Flexibility: Work flexible hours with one remote day per week available after your first year.
  • Vacation: Begin with three weeks and earn more with tenure.
  • Perks: Enjoy 3 free lunches per month, wellness initiatives, and employee discounts.
  • Growth: Access…
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