Senior Manager, Products - Digital Acquisition

We’re Vancity, a member-owned credit union built on the principles of inclusion and social justice. Since 1946, our relentless commitment to these values has helped us challenge the status quo and break down barriers. We’ve made bold commitments to become net-zero by 2040 across all mortgages and loans, and we’re actively pursuing strategies in Indigenous banking and financial resilience for our members.

As the largest private sector Living Wage Employer in Canada, we’re proud to be consistently recognized as one of the country’s Top Employers. If you’re ready to join our team of 2,300 diverse individuals, access competitive rewards and benefits, and be part of a greater movement - apply today!

As Senior Manager, Product - Digital Acquisition, you will lead the digital capabilities that drive new member growth for Vancity. You will build and scale the foundational acquisition capabilities that power this growth, owning the strategy, roadmap, and delivery of digital onboarding and acquisition journeys. You will partner closely with marketing, technology, risk, and operations to deliver compliant, high-conversion digital experiences.

This is a permanent, full-time remote role with occasional visits to our Vancouver and/or Toronto offices. While the role is ideally based out of the Vancity head office in BC, we are also considering Ontario-based candidates with the right skills and experience.

• Leading, coaching, and developing a small team of product managers by modelling a growth mindset and supporting ongoing professional development
• Product lead of a cross-functional agile pod including product owner, BSA, engineers, architects, QA, risk management and member experience professionals
• Defining and owning the digital acquisition product strategy and roadmap, aligned to member growth, revenue, and
• Driving new member acquisition through digital channels by optimizing onboarding funnels, conversion, and time-to-value
• Building scalable, compliant digital onboarding and account-opening capabilities that support deposit and lending growth as well as future cross-sell opportunities
• Partnering with marketing, analytics, and technology teams to test, learn, and iterate on acquisition experiences using data-driven insights
• Balancing growth, member experience, and risk by working closely with compliance, legal, and risk partners
• Establishing and evolving strong product management and growth experimentation practices across the digital acquisition portfolio
• Hand’s on, diving into execution details and removing blockers to ensure high-quality delivery

• 6+ years of relevant experience in digital product management, growth, within financial services, with experience driving customer or member acquisition
• Post-secondary degree in Business or a related field (or an equivalent combination of education and experience)
• Strong understanding of digital acquisition funnels, onboarding journeys, and conversion optimization
• Experience using data, experimentation, and insights to inform product decisions and drive growth outcomes
• Familiarity with marketing technology, analytics platforms, and digital acquisition tooling
• Proven experience leading product teams and managing complex product portfolios in enterprise environments
• Strong understanding of agile product management principles and practices
• Experience delivering digital products within complex, multi-vendor and regulated technology environments
• Ability to translate ambiguity into clear strategy, priorities, and execution plans
• Strong understanding of risk management and regulatory requirements related to digital onboarding and account opening
• Excellent communication and collaboration skills, with the ability to influence across diverse stakeholder groups
• Strong problem-solving and critical thinking skills, with comfort operating in fast-moving, evolving environments
• Experience incorporating user experience and journey design best practices into digital products

• Certification in Product Management or Business Analysis
• Added bonus if you have a Masters’ Degree in any of the above disciplines