Senior Digital Marketing Analyst

Overview

Senior Digital Marketing Analyst (Growth)

Location:

Vancouver – Hybrid (3 days in office)

Salary: $70,000 – $80,000

Zen Educate is seeking a Senior Digital Marketing Analyst to own our paid lead generation engine in the U.S. and help scale it further. We empower schools and teachers to give every child an inspiring education. We are growing quickly and want a data-driven marketer who combines analytics with creative instincts.

• Own paid campaigns & performance:
  Plan, execute, and continuously optimise paid lead generation campaigns — primarily job boards, with expanding scope into Google Ads and Meta.
• Manage job boards like Indeed with craft and analytical rigour; test creatives, targeting, and strategies to identify what works and scale it.
• Turn data into decisions:
  Dig into campaign data to extract insights; run structured A/B tests to improve conversion rates and reduce acquisition costs; apply good judgment when data is inconclusive.
• Think ahead:
  Identify new growth opportunities (channels, tactics, angles); contribute to budget planning, forecasting, and broader marketing strategy; monitor competitive and industry activity.
• Collaborate with the team:
  Partner with Operations, Sales, and Product to ensure campaigns align with business needs; share transparent performance updates with senior leadership; collaborate closely with another analyst to raise the bar together.

• 2–3 years of experience in digital marketing, performance marketing, or campaign management.
• Comfortable with data and able to balance analytical rigor with practical instincts; able to move fast, prioritise, and take ownership.
• Clear communication skills with teammates and leadership; curiosity and a drive to test and improve.

• Hands-on experience with Google Ads, Meta Ads, or job board platforms.
• Familiarity with Google Analytics, SQL, or data visualisation tools.
• Experience with marketing automation platforms.

• Equity ownership in the company.
• Competitive salary: $70,000 – $80,000.
• 18+ days PTO and 11 statutory holidays.
• Health, dental & vision insurance.
• Modern coworking space with twice-weekly free lunch.
• A team that is genuinely fun to work with.