Key Responsibilities Team Leadership & Development
Build an elite, future-ready team through mentorship, smart hiring, and clear standards.
Develop Senior Leaders: Direct and develop the department’s senior leaders, building their capacity to coach, set standards, and drive performance across their respective teams.
Cultivate High-Performance Culture: Foster a culture that values both craftsmanship and velocity – one where practitioners hold themselves to a high bar, push creative boundaries, collaborate fluidly, and engage clients with confidence and authority.
Strategic Hiring: Champion intentional hiring that strengthens the team's depth, diversity of thinking, and Agentic fluency, identifying and closing capability gaps proactively.
Targeted Upskilling: Partner with People Leaders to commission targeted training programs, with immediate priority areas including Accessibility, Annotations, Component Libraries, and Agentic AI literacy.
Performance Tracking: Partner with the PMO and POPS to establish meaningful performance metrics that track individual and team contributions, creating clear paths for recognition, development, and remediation.
AI & Process TransformationDefining how the Experience function works in the age of Agentic AI.
AI Transformation
Roadmap:
Guide Apply’s AI transformation roadmap for the Experience function. Lead structured capability audits and execute plans to close gaps with measurable improvements in usage, certification, and client application.
Workflow Automation: Direct Experience Design and Product Leaders to evaluate day‑to‑day tools and workflows, identifying automation opportunities and eliminating low‑value effort.
Standardize Frameworks: Establish standardized processes and refined deliverable frameworks for repeatable client needs:
Experience Design: Information Architecture, Wire framing, CMS Design, Brand Design, Page Design, Content Audits & Strategy, Accessibility, Design Systems, Technical Hand‑offs, etc.
Product: Site Audits, Personas, User Journeys, Roadmaps, PRDs, Ticket Creation, and Acceptance Criteria.
Knowledge Sharing: Feed updates back to the overarching delivery process, ensuring Experience’s contributions remain accurate, current, and operationally useful as practices evolve.
Excellence & InnovationSetting the bar and building the conditions for the team to clear it.
Brand Consistency: Drive the adoption of templates and tooling such as Claude Design to enable more consistent, higher‑quality outputs at scale across all client deliverables, pitch materials, and internal documentation.
Creative Ambition: Champion a culture where AI handles the repetitive and routine so the team can focus their energy on capturing each client’s brand in ways that are unique, resonant, and commercially differentiated.
Waste Reduction: Drive the Product team to eliminate upfront planning pain points through cross‑checks that ensure complete discovery, requirements integrity, protected margins, and solutions that balance analytical rigour with innovation.
Award‑Worthy Work: Pursue industry‑recognised work as a leading indicator that Apply's Experience function is producing ACx work that moves people and businesses.
Business Outcomes & AccountabilityRunning the practice as a business, with rigour, data, and commercial intent.
Financial Ownership: Own the Experience function's budget, utilisation, and financial contribution to the organization. Set aggressive targets, monitor performance, and hold the team accountable.
Utilisation Frameworks: Partner with PMO to extend Agile Day reporting and leverage AI tooling to track utilisation, analyse trends by project type, and systematically learn from both successes and shortfalls.
Monetise Specialized Offerings: Determine which elements warrant repackaging as separately scoped and priced offerings (e.g., differentiated accessibility tiers, content strategy, translation/localisation management, content authoring, persona development, and extended road‑mapping).
Data‑Driven Performance: Use operational performance data to drive decisions regarding targeted training, process redesign, or adjustments to how services are sold.
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