Senior Digital Manager, CRM and Strategy

Lead innovative CRM strategies as the Senior Digital Manager at Armstrong Collective. Position yourself at the forefront of digital product management across esteemed brands.

In this role, you will report to the Director of Digital Product Management, focusing on the overall CRM strategy and execution for brands like Rocky Mountaineer and Canyon Spirit. You will spearhead initiatives aimed at enhancing customer engagement and optimizing digital touchpoints across various channels, driving success through innovation.

Key Responsibilities:

• Develop and execute CRM strategies for diverse brands

• Collaborate across teams for customer-focused campaigns

• Optimize user engagement through data analysis

• Innovate new approaches to enhance digital interactions

• Track performance metrics to guide improvements

Requirements:

• Experience in digital marketing and CRM management

• Proficient with data analytics for strategic decisions

• Strong leadership and communication skills

• Ability to innovate within digital landscapes

• Collaborative spirit with a focus on brand success

Shape the future of CRM strategies and customer engagement in a dynamic digital environment.
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