Digital Product Manager

Overview

Take Your Career to New Heights with Flair Airlines. We’re here to make air travel affordable for everyone, and we’re looking for talented individuals who want to help us continue changing the industry for the better. As Canada’s most reliable airline, we’re all about offering real value. As we continue to expand our network, increase flight frequencies, and introduce more services, we’re looking for passionate team members to help us in our mission to make air travel accessible for everyone.

We know who we are, and we’re confident in our approach.

Join Flair’s Digital team, where technology and innovation support the safe, efficient, and reliable operation of the airline. Reporting to the Chief Information Officer, the Digital Product Manager is responsible for the strategic direction, governance, and continuous improvement of digital products and operational technology platforms, with primary ownership of the Airline Choice (Aptaero) Departure Control System (DCS). The role develops and executes the digital product roadmap, leads technology initiatives, manages system enhancements, and ensures digital solutions support operational efficiency, commercial objectives, regulatory compliance, and an exceptional customer experience.

Working closely with Airports, Ground Operations, Commercial, Revenue Management, IT, and external technology partners, the Digital Product Manager leads the delivery of scalable, customer‑focused technology solutions from concept through implementation. The role serves as the business owner for core operational systems, driving product performance, vendor relationships, and continuous improvement to ensure digital platforms evolve with the organization’s operational and commercial needs.

• Provide strategic direction for digital business systems by developing and maintaining a comprehensive product roadmap aligned with organizational priorities and operational requirements.
• Lead the planning, prioritization, allocation, and delivery of technology projects, providing direction to project managers and ensuring projects are delivered on time, within scope, and aligned with business objectives.
• Serve as the primary business owner for the Airline Choice (Aptaero) Departure Control System (DCS), overseeing system configuration, administration, and continuous optimization, including user roles, station parameters, delay codes, messaging, and business rules.
• Lead the deployment and implementation of Airline Choice across new and existing stations, including system configuration, hardware coordination, user acceptance testing (UAT), regression testing, training, and production readiness.
• Act as the primary liaison with Aptaero and other technology vendors, managing platform support, service performance, release management, issue resolution, contract relationships, and product roadmap planning.
• Collaborate with Airports, Ground Operations, Revenue Management, Commercial, and IT teams to ensure digital solutions support operational efficiency, commercial objectives, customer experience, and regulatory compliance.
• Define and prioritize product enhancements based on business value, customer needs, operational requirements, and technical feasibility.
• Monitor product performance, system reliability, and user feedback to identify opportunities for optimization and continuous improvement.
• Configure and optimize digital retail capabilities within the DCS, including ancillary products, seat selection, baggage, upgrades, and other airport point‑of‑sale offerings.
• Ensure all digital products comply with applicable regulatory, security, data governance, and IATA requirements, including APIS/Secure Flight, baggage tracking, and government reporting obligations.
• Develop and maintain policies, procedures, system documentation, and training materials to support standardized business processes and effective user adoption.
• Foster collaboration across business units by serving as the primary link between operational stakeholders, technology teams, and external partners to ensure digital solutions align with business needs.
• Perform other duties and responsibilities as…