Director - Global Search & Discovery

Who We Are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

The Global Search and Discovery team is part of the wider Global Digital and Omnichannel Strategy, Planning and Operations function. The team is responsible for how guests find and discover products and content across our digital ecosystem. The team defines and enables the global strategy, roadmap and performance of search, browse, navigation, recommendations and emerging AI-driven discovery experiences across owned and external platforms.

Working closely with regional and cross‑functional partners, the team balances global scale with local relevance to drive findability, engagement, traffic quality and business results.

The Director, Global Search & Discovery leads the strategy and performance of lululemon’s search and discovery ecosystem. Responsible for Organic Search, Internal Search & Discovery Experience, and Trust & Discovery Signals, this leader drives a connected approach to findability, relevance and inspiration across owned and emerging digital surfaces. The role serves as the company's thought leader for discovery in the agentic era, shaping how guests discover lululemon both on‑ and off‑site through search engines, AI assistants, LLM‑powered experiences and future discovery channels.

By aligning global priorities with regional needs, the Director ensures discovery capabilities drive visibility, engagement and business growth at scale.

• Define and lead lululemon’s global Search & Discovery strategy, ensuring guests can seamlessly find, explore and engage with products and content across digital touchpoints and emerging AI‑powered experiences.
• Own end‑to‑end digital findability and discovery performance across Organic Search, Internal Search & Discovery Experience, and Trust & Discovery Signals, balancing global consistency with regional market needs and priorities.
• Establish the vision, standards, governance and success metrics for search, navigation, taxonomy, filters, recommendations, ratings & reviews, and discovery content, partnering closely with Product, Technology, Analytics and regional teams to deliver measurable business outcomes.
• Lead external discoverability across search engines, AI assistants, answer engines and emerging LLM‑powered surfaces, ensuring lululemon’s products and content are accurately represented, trusted and easily discoverable across the digital ecosystem.
• Drive continuous optimization of onsite search and product discovery experiences, improving relevance, findability, engagement, conversion and guest satisfaction through data‑driven insights, experimentation and innovation.
• Define and govern discovery data, metadata and trust signal standards, ensuring products and content can be effectively understood, ranked and surfaced across owned, partner and AI‑powered platforms.
• Partner with regional Marketing, Finance and Digital leaders to align traffic planning, demand generation, discovery performance and business insights, translating data into actionable recommendations and strategic priorities.
• Build, lead and develop a high‑performing global team, creating an environment of accountability, collaboration, innovation and continuous learning while coaching and developing future leaders within the function.
• Cultivate strong relationships across executive leadership, regional organizations and cross‑functional partners to influence prioritization, investment decisions and long‑term digital strategy.
• Serve as lululemon’s thought leader in search, discovery and…