Expert Paid Social Specialist B2B SaaS

Lead impactful paid social media strategies as an Expert Paid Social Specialist for a prestigious B2B SaaS company. Focus on campaign performance and conversion optimization while working closely with the Demand Generation team.

In this hands-on freelance role, you'll manage and optimize campaigns primarily on Linked In and Meta/Facebook, with potential expansion into Reddit. This position emphasizes both execution and strategic input to ensure effective demand generation across the customer journey, leveraging analytics for continuous improvement.

Key Responsibilities:

• Manage paid social campaigns on Linked In and Meta platforms

• Oversee budgets, performance pacing, and bid optimization

• Launch campaigns with creative and copy from internal sources

• Optimize audience targeting, placements, and ad creatives

• Collaborate with Demand Generation for improved pipeline results

Requirements:

• Strong experience in B2B SaaS paid social campaigns

• Expertise in Linked In Ads and Meta Ads management

• Proven experience with large paid media budgets

• Detailed understanding of B2B demand generation

• Strong independent working and communication skills

Leverage your paid social expertise to enhance campaign success and impact for a B2B SaaS leader.