Go-To-Market; GTM) Lead

About the Company

Makeship empowers influencers, creators, and brands of all sizes to develop and launch limited-edition products that matter to their fans. Leveraging our design, manufacturing, and marketing expertise, we work with our partners to bring their products to life through our community-powered crowdfunding platform. Each product is given a window of 21 days to be funded by the community before we produce and ship to fans worldwide.

We put our brand behind every product and guarantee quality and ethical sourcing.

We're profitable, we have a three-year revenue growth of over 200%, ranking us 97th in 2024 and 86th on The Globe and Mail’s Canada’s Top Growing Companies of 2025 list. In 2025 alone, our sales exceeded $65M CAD. We are proud to be Great Place to Work-Certified™ for 3 years in a row! Learn more about us at

During this exciting phase of our growth, you’ll play a huge role in shaping our culture, our process, and the future of Makeship. Every day, you’ll collaborate, learn more about the content creation space, and watch your work impact the company and the community!

We want this to be the best work experience of your life, so we’ll pay you well, offer great benefits, invest deeply in your growth, and welcome you with our branded swag. You will also be joining one of Canada's fastest-growing start-ups!

We are looking for a GTM Lead who will design how Makeship acquires, converts, grows, and retains Creators, and who will prove what works through testing, data, and real-world application. This is a foundational, high-visibility role for someone who thinks in systems and journeys, and who is energized by turning a working approach into a repeatable one the whole organization can run on.

We are looking for a leader who can design what our commercial motion should do and how it should behave, then translate it into systems, enablement, and team behaviour. You’ll have access to our best-in-class tech stack to implement and measure your approach. As our GTM Lead, you will work primarily across Partnerships, Rev Ops, and Marketing Reporting directly to the VP of Revenue, you will own the GTM methodology and journey design as we expand into new product categories and new markets.

• GTM methodology and journey design:
  • Refine the stages, behaviours, decision points, and next-best actions across the Creator journey.
  • Build repeatable approaches for qualification, discovery, pitching, follow-up, negotiation, and re-engagement, and adapt these plays for different Creator segments, verticals, products, and opportunity types.
• Storytelling & talk tracks:
  • Build data-led talk tracks and proof points that articulate why Makeship, why now, and the right approach for each Creator.
  • Develop and continuously improve the decks, case study insights, discovery frameworks, and objection handling that support those stories.
• Experimentation & optimization:
  • Test hypotheses across messaging, sequencing, qualification, follow-up, and journey design.
  • Use performance data and frontline feedback to understand what works, where momentum breaks down, and what to change.
• Operationalization:
  • Own and prioritize the GTM-driven Rev Ops roadmap based on business impact, defining the logic behind required pipelines, workflows, automation, dashboards, alerts, and reporting.
  • Partner with Rev Ops through implementation to ensure systems reinforce the intended journey and behaviours.
• Enablement & adoption:
  • Partner with Partnerships leadership to embed new plays and approaches into the team, and evolve enablement based on performance, experimentation, and team feedback.
• Additional
  • Other duties and responsibilities as required from time to time

• 7+ years of…