Engagement Analyst

Position Summary:

Under the general direction of the Senior Director, Engagement Analytics & Annual Giving, the Engagement Analyst is responsible for analyzing large data sets from a variety of platforms and databases with the goal of creating strategic recommendations for mass solicitation, engagement and communication efforts. Work with various units in University Advancement including Information Management, Annual Giving, Alumni Relations, Communications and others with the goal of prioritizing engagement and solicitation efforts through analysis, statistical modeling, data visualization and key performance indicators (KPI) development.

The Engagement Analyst would also be responsible for handling data requests, assisting with data integrity guidelines and partaking in University Advancement’s Analytics Centre of Excellence.

Primary Responsibilities:

Analytics Program    Work with the Engagement Analytics team to implement and oversee a comprehensive engagement analytics program, to support the strategic information needs of University Advancement and its various Units through the optimization of mass giving, engagement and communication programs

Participate in the creation of a variety of data models and data visualizations that would assist various departments across University Advancement in lead generation, segmentation, interest identification, persona development, broadcast and other mass communication analyses and prioritization/identification of prospects or workflow.

Participate in statistical modeling, analysis and reporting to determine and optimize alignment of resources with the strategic plan, including, data mining, predictive modeling, forecasting and statistical analysis to identify trends and patterns in giving, volunteerism, event participation, engagement with content, alumni and donor behaviour, etc;

Participate in the performance reviews of mass program engagement strategies and analysis of constituent surveys.

Participate in the development of dashboards, data visualizations and performance reports to measure digital campaigns, social media and website performance

Participate in the development of standards, as led by various Units, in regards to data collection both from internal and external sources

Ensure data integrity by investigating anomalies in reported numbers from a variety of sources throughout Advancement

Work with Advancement Information Management to ensure reporting standards are adhered to across different departments and units where information is shared.

Write/present project reports and executive summaries on a range of philanthropic issues, with particular focus on analytics, KPIs and emerging trends within Engagement.

Play an active role in the development and monitoring of KPIs for Engagement, as led by the Unit – including developing reporting and data visualization tools, reviewing existing data structures and researching emerging trends.

Participate in University Advancement’s Analytics Centre of Excellence with the aim of creating synergies and best-practices in analytics across University Advancement.

Work with Senior Director, Engagement Analytics & Annual Giving to report and present high level trend analyses, financial and engagement projections and data-insights in support of strategic planning for the Senior Management Team.

Use analytical techniques to process large volume of data from multiple sources into actionable opportunities.

Conduct sophisticated ad-hoc query data retrievals; provide analysis of data extracts as required.

Assist in the development of data visualization methods and reporting capabilities to enable more effective strategic, tactical, and operational insights and decision-making.

Other Responsibilities    Utilize…