-
IT/Tech
Data Analyst -
Marketing / Advertising / PR
Job Description & How to Apply Below
As a Measurement Science Manager, you will play a key role in demonstrating the measurable impact of digital advertising through advanced experimentation and data analytics. You will transform complex, first-party data into actionable insights that help leading consumer brands make smarter marketing investment decisions. Working at the intersection of statistical science, advertising measurement, and client strategy, you will design experiments that establish the true incremental value of advertising campaigns.
You will collaborate closely with advertisers, agencies, and internal commercial and technical teams to develop tailored measurement solutions. This role offers the opportunity to influence major marketing strategies while strengthening the organization's position as a trusted measurement partner. You will also contribute to developing scalable analytical tools, dashboards, and methodologies that improve measurement capabilities across the business.
- Advertising Measurement and Experimentation:
Design, develop, and deliver rigorous measurement studies, including A/B testing, holdout experiments, and incrementality analyses, to demonstrate the actual impact of advertising investments. - Statistical Analysis:
Transform large-scale, multi-retailer, first-party datasets into reliable statistical insights, using advanced analytical techniques to distinguish causal advertising effects from simple correlations. - Client Measurement Strategy:
Partner directly with advertisers and agencies to understand their business objectives, identify measurement challenges, and develop customized, defensible approaches to evaluating campaign effectiveness. - Strategic Recommendations:
Translate complex analytical findings into clear, actionable recommendations that help advertisers optimize campaigns, allocate budgets, and improve marketing performance. - Client Relationship Development:
Build trusted relationships with leading consumer packaged goods (CPG) brands and agencies by presenting measurement findings, explaining methodologies, and providing expert guidance on advertising effectiveness. - Data Visualization and Storytelling:
Develop compelling presentations, dashboards, and visualizations using tools such as Tableau, Mode, and Excel to communicate insights effectively to technical and non-technical stakeholders. - Analytical Tools and Automation:
Build and improve reusable analytical solutions, custom code, self-service tools, dashboards, and measurement metrics that strengthen the team's capabilities and streamline future projects. - Cross-Functional Collaboration:
Work closely with sales, marketing, analytics, and other internal teams to improve client advisory strategies and ensure measurement insights influence commercial decisions. - Business Growth Opportunities:
Identify opportunities to expand client relationships, support additional measurement initiatives, and contribute to revenue growth through data-driven recommendations. - Operational Improvement:
Identify gaps in existing measurement processes and develop scalable solutions that improve analytical efficiency, consistency, and the overall quality of client deliverables.
- Bachelor's degree in a quantitative discipline, such as Engineering, Mathematics, Statistics, Finance, Economics, or Business.
- At least 4 years of professional experience in data analytics, measurement science, or consulting, with demonstrated expertise in statistical analysis.
- At least 2 years of relevant experience in advertising effectiveness, media or marketing measurement, and…
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