Sr. Director, NA GTM Architects

Own Every Moment at Net App
At Net App, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.

Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, Net App is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function.

Job Summary
We are seeking a dynamic and strategic leader to head our North America Principal GTM Architects team. This individual will be instrumental in evolving our NA-based technical principal architects into influential thought leaders and trusted advisors—both within Net App and across our partner and customer ecosystems. The Sr. Director, North America Principal GTM Architects is an executive technical sales leader responsible for driving Net App’s solutions-led go-to-market (GTM) strategy across North America.

Leading a high-caliber team of Principal GTM Architects, this role serves as the critical bridge connecting Net App’s product and solution innovation directly with North America field execution, key customers, and strategic partners. Reporting directly to the Sr. Director of Global Solutions & Field Activation, this leader will lead "tip of the spear" field engagements to open net-new logos, expand technical footprint in strategic accounts, and establish Net App’s relevance with C-suite and Line-of-Business (LOB) decision-makers.

Additionally, this position leads North American participation in Business Solution Area (BSA) working groups, oversees regional Request for Enhancement (RFE) stewardship, and drives continuous field-to-product feedback loops to accelerate revenue growth.

Business Objectives and Success Metrics

Revenue Acceleration:
Drive measurable growth in solution-led bookings and expansion of target customer areas (AI, Enterprise Apps, Cyber Resilience, Data Protection, Virtualization, IT Ops & Automation, and Power Reduction & Sustainability).

Sales Velocity:
Reduce deal cycles by equipping field teams with validated Solution Blueprints and reference architectures from day one of product/solution launches.

Strategic Account Acquisition:
Increase net-new logo acquisition and penetration into new buying centers across North America Strategics, Enterprise, and Public Sector accounts.

Product-Market Fit:
Champion prioritized, high-impact RFEs thru the appropriate processes to Product BUs that directly address customer unmet needs and unlock blocked pipeline.

Job Responsibilities
Leadership & Field Strategy Alignment

Team Leadership & Development:
Hire, coach, and direct a diverse team of senior Principal GTM Architects across North America, fostering technical credibility, business acumen, and a solution-first selling culture, while promoting collaboration, and continuous learning.

Sales Leadership Interlock:
Partner closely with North America Area Vice Presidents (AVPs), Regional Directors (RDs), District Managers (DMs), and Sales Engineering Directors (SEDs) to align PGA resources against high-value growth targets and territory priorities.

Workload & Imperative Alignment:
Champion Net App’s core focus pillars across NA, aligned closely with the identified Business Solution Areas.

Tip of the Spear GTM & Executive Engagement

C-Suite & Buyer Relationship Building:
Collaborate with account and regional sales leadership to direct and lead executive-level customer engagements (through EBCs, QBRs, and strategic deal…