Ambassador Manager

Location:

Montréal, QC or Vancouver (Hybrid/Remote)

Reports To:

VP of Marketing

In our evolution from performance-marketing to culture-and-commerce growth, we are seeking a Brand Ambassador Manager to build and scale an industry-leading ambassador channel across our multi-brand portfolio. You’ll deliver performance while aligning with our creator/brand mindset and retail ambitions. Our Portfolio of brands range from Fitness, Supplements, Pets and Beauty Brands.

As Ambassador Manager, you will design, launch and ope rationalise our affiliate partner program: recruiting high-quality affiliates (creators, publishers, fitness communities), defining commission models, managing tracking and optimisation, collaborating cross-functionally and scaling the channel. This role sits at the intersection of culture (creator/affiliate) and commerce (sales/revenue) as we continue expanding both D2C and retail presence. Evaluate our current programs and optimise or re‑design as needed.

• Develop and execute a full affiliate marketing strategy aligned to business objectives (traffic, conversion, revenue) across brands.
• Identify and recruit new affiliate partners—creators with affiliate capability, niche fitness/publishing communities, content publishers and deal/coupon sites.
• On‑board affiliates: provide tracking links/codes, assets (banners, landing pages, copy), training and campaign briefs.
• Monitor affiliate performance: clicks, conversions, AOV, ROI. Identify top performers and scale; address under‑performers with optimisation.
• Negotiate commission structures, partner contracts/terms, bonus incentives while maintaining profitability and brand integrity.
• Collaborate with brand, content, social and e‑commerce teams ensuring affiliate campaigns align with product launches, creator activations and overall marketing strategy.
• Manage affiliate program budget; forecast incremental revenue, set KPIs, report to leadership.
• Ensure compliance and program integrity: vet affiliates for quality, monitor traffic quality and fraud prevention, avoid cannibalisation of other channels.
• Stay up‑to‑date with industry trends, emerging affiliate platforms and new creative formats; propose innovation.
• Create monthly/quarterly dashboards for leadership: partner segmentation, growth by cohort, revenue streams, optimisation recommendations.

• 3+ years’ experience in affiliate marketing, partner marketing or performance marketing—preferably with consumer‑brand, D2C experience.
• Proven track record of recruiting and growing affiliate networks and driving measurable revenue via affiliate channels.
• Strong analytical skills: comfortable with tracking tools, performance dashboards, conversion metrics.
• Excellent relationship and negotiation skills: able to manage partner contracts, motivate affiliates and ensure alignment.
• Familiarity with affiliate platforms/networks (e.g., Superfiliate, Impact, CJ, Partnerize) and commission models (CPA, CPS, CPL).
• Strong project‑management and organisational skills; able to work cross‑functionally under tight timelines.
• Bonus:
  Experience in multi‑brand environments and/or fitness/supplement/retail categories.
• Bonus:
  Basic understanding of creator ecosystem and how affiliate integrates with influencer/content strategy.

• A strategic, high‑visibility role building and owning a major revenue channel across multiple brands.
• Opportunity to blend culture (creator/affiliate) with commerce (sales/scale) in a growth‑oriented company.
• Competitive compensation + benefits.
• Flexible/hybrid work structure; collaborative and fast‑moving team culture.
• Career growth potential: as the affiliate channel scales, lead a small team or program globally.

• Audit current affiliate program: list current affiliates, performance metrics (clicks, conversions, revenue), tracking systems.
• Select and implement or optimise affiliate tracking platform/tools.
• Define affiliate programme structure: commission models, partner categories, onboarding process.
• Recruit at least 10 new affiliate partners aligned with brand values/fitness niche.
• Set up affiliate dashboard…