Senior Manager - North America Brand Marketing

Job Details

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

 

about this team

The North America Brand Marketing team is responsible for creating brand marketing efforts across all channels to deliver guest communication for the North America business. This role reports to the Director, North America Brand Marketing, and plays a key contribution in driving growth for the North American business and building equity in our largest market.   

The Senior Manager, Brand Marketing will be focused on developing & executing the strategies involved for key campaigns with key partners to deliver into the North America business and brand objectives.  At the center of the marketing organization, the Senior Manager, Brand Marketing is an experienced marketer providing leadership across all marketing channels and brand creative, bringing to life innovative campaign ideas & integration opportunities for our partners.

They thrive in making sense of complex projects, elevate all initiatives with sound business strategies, invite strong partnership and co-creation leading cross functional workstreams to deliver seamless guest journey

core responsibilities

• Refine and evolve the North America Brand Marketing Strategy 
• Leading large scale and complex marketing initiatives/campaigns requiring development of strategy, cross functional marketing plans and execution of integrated omni-channel campaigns. 
• Lead cross functional partner enrolment, manage key gates, and ensure partnership integrations & partnership-led moments are resourced, planned for and executed. 
• Track and manage budgets effectively 
• Work in cross functional partners continue to evolve the efficiency of planning for partnership workstreams
• Drives leadership across key cross-functional teams to guide strategic vision and remove roadblocks for team 
• Responsible for guiding team to strong creative briefs that inspire creative teams and drive impact, including insight development, competitor and market trends, category opportunities, establishing campaign objective + KPIs, target audience, and messaging hierarchy.
• Builds strong cross-functional relationships across the organization, and managing stakeholders to keep them enrolled in marketing plans
• Supports creative development with internal or external agencies, providing strategic advice rooted in clear business & brand needs and acting as key stakeholder on-set

• 10+ years' experience working in marketing, and/or agency experience, in a high profile, globally branded organization. Experience working with brand partnerships is valued.
• 3+ years of people management experience.
• Creative brief development experience for different scale of campaigns
• Proven ability to manage budgets of $3M+  
• Deep understanding of brand and content marketing, tapping into guest + product insights to driving omnichannel initiatives from inception to execution 
• An energetic, creative, forward-thinking individual who has their pulse on the future of marketing  
• Excellent written and verbal communication skills, ability to create comprehensive presentation decks.  Passionate storyteller that is comfortable presenting, collaborating and rallying cross functional groups 
• Proven ability to lead through others and produce results through cross functional teams without direct reporting.
• In depth understanding of business functions and go to market requirements within product, brand, and retail.
• Proven ability to form partnerships, build interpersonal relationships, and respect cultural diversity; ability to be…