Tiktok Marketing Coordinator

Compensation: $40,000–$50,000

We are redefining how consumer brands are built — blending the creative agility of a startup with the operational discipline of private equity. Think of us as a mini Unilever: a lean, high-performance portfolio scaling brands through a 3-year build-and-exit playbook supported by centralized shared services in growth, creative, media, product, and operations.

Our portfolio generates $40M+ annually, with more brand acquisitions on deck. Every role impacts revenue, speed, and the trajectory of brands built to exit.

Our mission:
Build brands that leave lasting impressions — and exit them at their peak.

We move fast. We test constantly. We reward ownership and outcomes, not politics or titles.

• 🏆 Competitive Greatness
• ⚡ Speed to Execution
• 💪 Team Empowerment
• 🎯 Relentless Ownership

If you're hungry, resourceful, and love building systems to scale people-based ecosystems (creators and customers), this is your team.

The Creator & Customer Sourcing & Outreach Coordinator is the engine that fuels our internal creator community and customer outreach pipelines. You’ll source, identify, and bring high-potential creators into our Tik Tok Shop ecosystem while also managing customer messaging workflows that drive retention, content flow, and GMV.

This role is full-time, North America‑based, and we are hiring a team member to support rapid scaling.

You are part recruiter, part growth operator, part CRM manager — responsible for filling the pipeline, running outreach campaigns, optimizing automations, and providing leadership with visibility into performance.

• Source new internal creators daily using Tik Tok Creator Center, Shop analytics, competitor poaching, niche targeting, and automation tools.
• Execute multi‑channel outreach campaigns (email, Tik Tok DMs, Discord, SMS, automations).
• Manage creator and customer messaging pipelines, ensuring timely follow‑ups, clean data, and strong engagement.
• Maintain the creator CRM (e.g., Airtable/Reacher) with accurate outreach stages, response rates, and conversion metrics.
• Analyze outreach performance — open rates, CTR, conversions, onboarding rates — and optimize messaging cadence and content.
• Support customer outreach workflows, including sample requests, retention sequences, and follow‑up messaging.
• Provide weekly pipeline reports to leadership highlighting top‑of‑funnel activity and sourcing goals.
• Coordinate with Marketing to ensure alignment on creator archetypes, niches, and audience personas.
• Collaborate with Creator Partnerships & Community teams to ensure smooth handoff from sourcing → onboarding → engagement.
• Run message testing frameworks to identify high‑converting scripts, hooks, and templates.

• Number of qualified creators sourced per week
• Outreach response rate and conversion to onboarding
• CRM accuracy, organization, and data hygiene
• Customer messaging engagement rates (open, click‑through, reply)
• Creator onboarding speed, activation rate, and early‑stage retention

• Learn sourcing archetypes, CRM systems, messaging scripts, automations, and workflows.
• Begin sourcing and outreach independently.
• Deliver first pipeline report.

• Achieve consistent weekly sourcing targets (ex: 50+ prospects, 10 onboarded).
• Optimize at least 2 outreach sequences for higher conversion.
• Improve CRM structure and tracking visibility.

• Become a top‑of‑funnel engine — delivering predictable creator pipelines weekly.
• Build a scalable sourcing framework aligned with Tik Tok Shop performance goals.
• Identify new sourcing channels and automation opportunities.

• 1–3+ years of experience in outreach, recruiting, creator sourcing, customer engagement, or CRM management
• Strong communication skills (written + verbal)
• High attention to detail and comfort with admin‑heavy workflows
• Experience working with Airtable, Hub Spot, Reacher, or other CRMs
• Fast execution, high responsiveness, and strong follow‑through
• Ability to manage dozens of conversations simultaneously

• Experience in Tik Tok Shop, UGC, creator…