Senior Product Marketing Manager

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

We’re looking for a  Senior Product Marketing Manager  to join our fast-growing Product Marketing team. In this role, you’ll sit at the center of product, marketing, and growth – driving strategy, informing roadmap, and unlocking adoption through creative and strategic launches, analysis, customer insights, and storytelling.

This is an ideal role for a PMM who is hungry for impact, strategically minded, and passionate about bringing fintech products to market. You'll own positioning, partner with product to influence what we build, and work across teams to ensure our product drives real customer value and sustained growth. From early ideation to product launch, you’ll partner with cross-functional teams to shape positioning and messaging, lead go-to-market strategies, set pricing and packaging, and uncover insights through market research and competitive intelligence.

You won't just support GTM – you’ll help shape it, with a deep focus on experimentation, conversion, and storytelling that connects users to product value.

Applicants must be located in the Greater Vancouver Area.

What You’ll Be Doing

Roadmap & Strategy Partnership:  Serve as a key voice of the customer to inform product roadmap and prioritization. Collaborate closely with Product Management and Brand/Design to align product strategy with market opportunities and growth potential

Adoption & Growth Strategy:  Own the strategy and execution of programs that drive product adoption, activation, and retention for your product line. Identify friction points in the user journey and partner with Product, Growth, and Data to experiment, test and iterate on improvements

Go-to-Market Planning:  Develop and own go-to-market strategies for new features, product launches, and key initiatives across our product lines. Validate launches are informed by customer needs, and GTM efforts are tied to measurable business outcomes

Customer & Competitive Insights:  Lead research efforts to understand user needs, use cases, and market trends. Translate customer insights into positioning and messaging that resonate with users, refining it across the customer journey and ensuring consistent delivery across all marketing channels

Cross-Functional Collaboration:

Work hand-in-hand with Product, Data, Brand/Design, Demand Generation, Growth, Sales, and Partnerships to message on product marketing goals, share insights, and create cohesive customer experiences

Project Management:  Product launches cross-functionally to hit targets and launch and enable internal teams on time

Who You Are

You have 5+ years of product marketing experience, preferably in an early-stage B2B or B2B2C company, with experience supporting SMBs

You have a proven track record of launching products or features, driving adoption, and delivering tangible business and customer outcomes

You’re a data-driven storyteller, skilled at crafting compelling narratives that resonate with and influence stakeholders and customers alike based on metrics

You’re a customer champion – you engage deeply with customers and translate those insights into messaging and positioning that resonates

You take pride in being a trusted voice of the customer when they’re not in the room

You have exceptional project management skills, leading and influencing cross-functional stakeholders to act with urgency and meet objectives and deadlines

You’re metrics-driven – you define KPIs, create reporting requirements, and partner with the Data team to produce high-quality reports that track progress

You excel in fast-paced environments, have a bias for action, and demonstrate a strong ownership mindset

Our Commitment to You

Competitive salary and meaningful equity:  Relay employees are Relay owners,…